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2015 Sales & Marketing Survey: Security Industry Sharpens Its Methods

Empowered like never before thanks to the advent of social media, customers wield what security practitioners say is the most powerful marketing determinant — word of mouth. As a result, Security Sales…


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Research firm Markets and Markets projects a compound annual growth rate (CAGR) of 8.7% between 2015 and 2020. SSI Staff · May 27, 2015

Reliable Fire & Security President Debbie Horvath and Manager of Systems Service Vicki Caniecki talk differentiation amid the firm's 60th anniversary celebration. Scott Goldfine · May 24, 2015

The interactive services specialist applied to list its common stock on NASDAQ under the ticker symbol ALRM. SSI Staff · May 22, 2015

The family-owned installing security contractor received high marks for customer service excellence in a business survey. SSI Staff · May 22, 2015

Recent comments made by Stanley Chairman and CEO John Lundgren may indicate the company is exploring a security business spinoff to boost its share price. SSI Staff · May 22, 2015

NICE Systems' acquired cyber and intelligence business unit will be merged into Cyberbit, an Elbit Systems subsidiary, in order to consolidate the parent company's cyber activities. SSI Staff · May 21, 2015

Here are three techniques security systems integrators need to keep in mind when talking to a small business owner about their physical security needs. By Bill Yesnick · May 21, 2015

Security systems integrator Idesco has partnered with video surveillance network management firm Viakoo to offer video monitoring that the companies claim will reduce video downtime and eliminate missing video. SSI Staff · May 21, 2015

Download our free guide to the more than two dozen of the industry’s finest products that stood tallest among the 61 entered in SSI’s first Most Valuable Products (MVP) Awards competition. May 21, 2015

A Fluent Home salesperson faces criminal charges after he allegedly forced his way into a Louisiana home in an effort to sell a home security system. SSI Staff · May 20, 2015




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