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2015 Sales & Marketing Survey: Security Industry Sharpens Its Methods

Empowered like never before thanks to the advent of social media, customers wield what security practitioners say is the most powerful marketing determinant — word of mouth. As a result, Security Sales…


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Parks Associates surveyed broadband households in Canada for its “Emerging Power of IoT” research project. SSI Staff · March 18, 2015

Broader capabilities and convenience have hastened the deployment of networked and wireless physical security devices — but at what cost? With breaches racing toward epidemic proportions, the electronic security industry finds itself scrambling to contend with cybersecurity threats. Security Sales & Integration’s Physical-Logical Assessment quantifies how cyber is rewriting the integrator playbook. Scott Goldfine · March 16, 2015

A new report highlights the challenge facing CIOs and security chiefs to maintain compliance amid constantly changing IT environments, new regulations and growing cyber threats. SSI Staff · March 12, 2015

Mobile device platforms have become increasingly notable to hackers and cybercriminals as consumers do most of their transactions through their mobile devices. SSI Staff · March 11, 2015

Fingerprint biometrics are the most widely used recognition technology, others are emerging such as palm vein and hand geometry, according to the report. SSI Staff · March 09, 2015

A new research reports projects the perimeter security market will sustain its current growth rate through 2019. SSI Staff · February 27, 2015

Hewlett Packard’s (HP) 2014 HP Internet of Things study reveals that home security systems are easily hacked, especially those connected to the cloud, primarily due to inadequate password authentication. Jason Knott · February 16, 2015

Acts of terrorism, vandalism and petty crimes continue to drive demand for video surveillance and VSaaS systems by governments and organizations. SSI Staff · February 11, 2015

Grand View Research’s new report predicts the video surveillance and VSaaS market to reach $48.95 billion due to the growing number of global security concerns. Axis Communications, Bosch Security Systems, Cisco, Hikvision and Honeywell named as key players in the video surveillance market. SSI Staff · January 27, 2015

Research firm IHS predicts that the global video surveillance market will grow more than 10% in 2015, and estimates the market to reach a revenue of $23.6 billion by 2018. SSI Staff · January 19, 2015




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