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2015 Sales & Marketing Survey: Security Industry Sharpens Its Methods

Empowered like never before thanks to the advent of social media, customers wield what security practitioners say is the most powerful marketing determinant — word of mouth. As a result, Security Sales…


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SSI’s latest research indicates that although integrators may not have yet returned to the golden days of wine and roses, they have turned the corner on more recent days of whine and losses. The ninth annual Systems Integration Study shows encouraging trends in new business, access control and video surveillance that have providers feeling better about their lot. By Scott Goldfine · April 02, 2013

The connected home continues to evolve from basic connected home networks to a feature-rich collection of consumer electronic (CE) devices, broadband-enabled services and multifunctional set-top boxes and residential gateways. March 06, 2013

New research lays out challenges top managers from installing/monitoring firms face in leading their respective businesses. Exclusive survey results have been shared with SSI to coincide with this month’s ESA Leadership Summit in Orlando, Fla. Find out managements’ sweet — and sour — spots. By Rodney Bosch · January 31, 2013

Getting closer to customers is a top priority for most any business. Today’s companies are increasingly building social media programs to do just that. But are customers as enthusiastic? January 01, 2013

University, school and hospital protection professionals want technologies that will help them better manage visitors and reach them during emergencies. October 10, 2012

Seven in 10 security directors/managers are looking to spend more money on security, with 72% of that group considering new or upgraded systems. However, SSI’s eighth Commercial End-User Study also shows increased sensitivity to equipment and integrator costs, and the belief that safety within organizations has slipped. By Scott Goldfine · September 03, 2012

The National Systems Contractors Association (NSCA) Market Intelligence Briefing (MIB) Series focuses on internal and external factors surrounding the commercial electronic systems industry. July 31, 2012

Grow the business! Generate more sales! Reduce attrition! Deliver better customer service! Raise employee morale! And do it all more cheaply and efficiently. That’s the tall order most security company managers face in today’s economy-challenged landscape. Fortunately, the Operations & Opportunities Report offers clues and shortcuts toward success, including which technologies, services and markets to target. By Scott Goldfine · July 31, 2012

The residential market is shaking off the recession to emerge with greater upside than ever. Consumers want new technologies and services associated with home controls and remote access, and security companies are positioned to deliver them. With the latest trends, sales tips, technology and more, SSI’s Rebirth of Residential Security Revenues special section tells how to cash in. First up: New market research.   July 01, 2012

Fuel costs, insurance expenses, driver training and other challenges are keeping some installing security company owners and vehicle fleet managers awake at night. SSI’s second Super Security Fleets study taps into hundreds of firms nationwide to assess key factors vital to effective operations.   By Scott Goldfine · June 17, 2012




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