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2015 Sales & Marketing Survey: Security Industry Sharpens Its Methods

Empowered like never before thanks to the advent of social media, customers wield what security practitioners say is the most powerful marketing determinant — word of mouth. As a result, Security Sales…



Security contractors must walk a fine line to give customers the most value for their money without selling them more than they need. It’s hard to go wrong if you understand all the parameters and put the customer first. Fortunately today’s intrusion technology presents numerous win-win benefits for end users and providers. By Al Colombo · June 26, 2015

Alarm.com began trading stock on NASDAQ on June 26. The company becomes only the second pure-play home automation IPO after Control4. Julie Jacobson · June 26, 2015

Which manufacturers, distributors and central stations truly have their channel partners’ backs? Check out SSI's 2015 Supplier Stellar Service Award winners. SSI Staff · June 25, 2015

Empowered like never before thanks to the advent of social media, customers wield what security practitioners say is the most powerful marketing determinant — word of mouth. As a result, Security Sales & Integration’s 2015 Sales & Marketing Survey indicates increasing emphasis on targeted and electronic-delivered promotions such as trade shows, networking, the online community and E-mail. June 25, 2015

Video surveillance footage shows a 10-year-old girl and her two-year-old sister jumping out of their family’s car after a man climbed inside and drives off with the vehicle. SSI Staff · June 25, 2015

Research conducted for the National Retail Federation surveyed 100 senior loss prevention executives from various sectors in the retail market during March and April of this year. Rodney Bosch · June 25, 2015

The Central Station Alarm Association (CSAA) honored Guardian Protection Services with the Central Station of the Year title for making a significant contribution to the betterment of the alarm industry. SSI Staff · June 25, 2015

COPS Monitoring was honored for promoting its Central Station Alarm Association (CSAA) Five Diamond status to gain a competitive edge in the marketplace during the 2015 Electronic Security Expo (ESX). SSI Staff · June 25, 2015

The Security Industry Alarm Coalition, the False Alarm Reduction Association and Security Sales & Integration named Habitec Security as the 10th annual Police Dispatch Quality (PDQ) Award winner at ESX. SSI Staff · June 24, 2015

Samsung’s ‘Safety Truck” uses a wireless camera on the vehicle’s front grille to display images on a video wall on the rear of the truck, allowing vehicles behind to big rig to see if another car is approaching, and pass the truck when the coast is clear. SSI Staff · June 24, 2015




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