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Benefits of Being an Undercover Customer

Walking in customers’ shoes is the path to clarity.


Latest in Between Us Pros

Today's security customers expect — even demand — prompt, courteous and consultative service at a good price or guess what? Not only are they going to go elsewhere because there are myriad alternatives, worse they are going to badmouth your business. In this social networking age, the repercussions could cost you countless customers and thousands of dollars. By Scott Goldfine · July 31, 2011

Having just attended several key industry events and conferred with dozens of industry insiders and analysts, I can tell you that your business is in high demand and the future could not look rosier. By Scott Goldfine · June 30, 2011

Fifty years ago this month in Chicago, as one amazing run was coming to a close, the Windy City witnessed the beginning of another. It was in June 1961 that “Mr. Cub” Ernie Banks saw his 717 consecutive-games-played streak end. At just about the same time, a young man with a great idea and relentless entrepreneurial spirit began to establish a publishing legacy that’s still thriving today. By Scott Goldfine · June 06, 2011

Let's face it, electronic security has not always been the most technologically progressive industry. But that mentality and resistance to change has made perfect sense ... By Scott Goldfine · May 04, 2011

I have observed an interesting dichotomy in the personality traits of most security professionals, one that I too identify with. While typically exhibiting the serious demeanor and guarded skepticism one might expect in a business revolving around safety and security, a great deal of those who own and operate installing companies are also good-humored and optimistic ... By Scott Goldfine · April 03, 2011

Peer-to-peer communication continues to be one of the most powerful and influential means for businesspeople to exchange information. It's one of the reasons social media has taken hold ... By Scott Goldfine · March 06, 2011

So I’m watching the NFL Network (are any other TV channels really even necessary?) and up pops a commercial featuring Hall of Fame Quarterback and current CBS commentator Dan Marino. I initially tune out because A) I’m not a Miami Dolphins fan, and B) I figure it’s another one of the NutriSystem spots Marino has done for some time. However, it turned out to be for a security system. By Scott Goldfine · January 31, 2011

If you don't feel excited and invigorated each and every morning because you are part of this great industry then you had better check your pulse. That's because throughout the recession security has been among the most even-keeled businesses, with the recurring revenue model in particular demonstrating its resiliency ... By Scott Goldfine · January 05, 2011

You may be looking at the photo on this page and asking yourself, “Who the devil is that guy?” That’s certainly how incredulously folks have reacted at recent industry events ... By Scott Goldfine · December 01, 2010

SSI Editor-in-Chief Scott Goldfine discusses the benefits of standing out from the pack. By Scott Goldfine · October 31, 2010




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