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Benefits of Being an Undercover Customer

Walking in customers’ shoes is the path to clarity.


Latest in Between Us Pros

Like a moth drawn to a flame you may be feeling a stronger attraction than usual to SECURITY SALES & INTEGRATION, which is by design — redesign that is. September 28, 2010

If there is a positive to come out of the recession it is how it has effectively acted as a wake-up call for companies to place a greater emphasis and urgency on responsive customer service. By Scott Goldfine · August 31, 2010

Since its launch three years ago, I have always enjoyed the Electronic Security Expo (ESX) for its education sessions and great networking opportunities. By Scott Goldfine · August 05, 2010

"If HDcctv technology gets into production at a reasonable cost, you can bet the response from dealers holding out against the issues of IP-based cameras and those who have stepped in and been burned will be immense,” writes Ed Fitchett, president of Toronto’s Fitch Surveillance Systems. By Scott Goldfine · June 30, 2010

One of the first casualties when a business faces financial challenges is often its marketing budget. By Scott Goldfine · May 31, 2010

Does fire/life-safety work scare you a bit? It’s OK, you’re not alone. By Scott Goldfine · April 30, 2010

Last month, I was invited to speak at the 5th annual ASSA ABLOY ISC West Breakfast for systems integrators and security consultants. By Scott Goldfine · March 31, 2010

By Scott Goldfine · February 28, 2010

ADT is taking over the residential security, alarm and monitoring industry! Already a commanding No.1 in market share, Tyco’s acquisition of No. 2 Broadview Security (formerly Brink’s Home Security) will allow ADT to totally eclipse everyone! By Scott Goldfine · January 31, 2010

I just engaged in the exercise of writing down all the special projects, unique initiatives, new features and accomplishments SSI introduced or recorded during 2009. You know what? It was very enlightening. By Scott Goldfine · December 31, 2009




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