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Is the Hunters-Farmers Analogy Fair to Salespeople?

Have salespeople been following the wrong analogy this whole time? Is it really broken into hunters and farmers?


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InstaKey Security Systems celebrates its 30-year anniversary. SSI Staff · February 25, 2016

Honeywell is looking for a buyer for its building-solutions business. This comes days after it was reported Honeywell was discussing a potential merger with United Technologies. SSI Staff · February 25, 2016

In security, you have to cast your business into the ocean of upselling possibilities and use proper enticements to land a whale of an opportunity. These four strategies would help any salesperson. By Al Colombo · February 24, 2016

Last week, ADT was bought by Apollo Global Management for nearly $7 billion in one of the biggest leveraged buyouts of a security company over the past few years. Check out all of SSI's coverage of the deal. SSI Staff · February 24, 2016

SSI is in Scottsdale, Ariz., for the 2016 Milestone Integration Platform Symposium (MIPS) as Milestone Systems expresses its efforts to change the security integrator-manufacturer relationship. Paul Boucherle · February 23, 2016

What has Genetec CEO Pierre Racz excited about his company? What new security technology has him the most excited? And how is the company assuring its cybersecurity? Check out SSI's exclusive Q&A. Scott Goldfine · February 23, 2016

Honeywell and United Technologies have discussed a possible merger, according to a CNBC report. The possible merger could produce a company that has a combined $94 billion in sales. SSI Staff · February 22, 2016

Do unpredictable profitability margins keep you up at night as a business owner? Of course they do. It's time for a more sustained business model -- the "as-a-service" approach. By Tom LeBlanc · February 22, 2016

Security companies have plenty of dealer programs to choose from. SSI highlights programs from Bosch Security Systems, COPS Monitoring, Honeywell and Wavestore. Which one works best for your business? By Erin Harrington · February 22, 2016

Standing out while networking at events can be difficult. When you meet a mass amount of people, they all seem to overlap one another. Use these techniques for security professionals in order to stick out from the crowd and be a face and personality to remember. By Robbie Danko · February 19, 2016




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