This year's Sales and Marketing (SAMMY) award victors share their secrets on developing winning marketing materials.
October 31, 2001
Missing an alarm signal could mean losing a customer, and, potentially, a life. Therefore, backup communications, or signal redundancy, is crucial. Physical and wireless measures can help you protect your clients and your business.
September 30, 2001
While schools at all levels across the country are installing the latest in electronic security systems, some administrators are reluctant to support the concept. However, school security personnel believe installing a system will put
them ahead of the game.
August 31, 2001
The technology exists for customers to have clear, searchable, even zoomable digital video, but what's the point if no one's buying? In order to sell digital CCTV, dealers are spending more time educating their customers than ever before.
July 31, 2001
As security and other products are becoming integrated and more sophisticated, distributors are providing more avenues for their dealers to obtain the inventory, support and service required to meet their customers' needs.
June 30, 2001
What are reasonable expectations for a dealer to bring into his or her partnership with a contract central monitoring station? Mitigating long-term costs, ensuring credibility, meeting customer needs, backing up signals, training personnel and adapting to new technology are not only reasonable, but essential.
May 31, 2001
The term integration is currently being heard throughout the electronics industry, particularly associated with software-based systems. However, the integration of fire and security systems has been around for years, making a small yet vital mark in the systems integration market.
April 30, 2001
Support programs help dealers keep pace in today's fiercely competitive, consolidation-crazed economy by supplying sales and marketing, administrative, financial, technical, and other services. A survey of program providers sheds light on the options available to alarm companies.
March 31, 2001
Security professionals and public safety directors laud CCTV usage in public dwellings to ward off crime, such as tagging, vandalism, drug dealing and burglary. Community involvement helps curb privacy concerns.
February 28, 2001
Convenience, reliability and longevity are some positive attributes associated with using radio frequency identification (RFID) in tags and readers to integrate with access control for automatic vehicle identification (AVI) in a variety of locations. The wireless technology is also rearing its head into other applications.
January 31, 2001