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Honeywell to Drop ‘First Alert’ Brand in New Dealer Program

First Alert Professional, the iconic brand for Honeywell's security dealer program, is being phased out in favor of a Honeywell-branded program. Dealers need not fret about existing alarm subscriber contracts.


Latest in Dealer Programs

Alarm Capital Alliance (ACA) has acquired nearly 1,000 accounts from a family-owned security business in Arizona for an undisclosed amount. August 26, 2013

Honeywell has welcomed Marshall Alarm Systems (MAS), a full-service electronic security provider, as a Honeywell Authorized Dealer for commercial security systems (CSS). August 14, 2013

Advantage Security Integration (ASI) has joined Honeywell’s First Alert Professional Dealer Program. July 23, 2013

Honeywell honored seven of its highest achieving security systems integrators as part of its 2012 Honeywell Integrated Security (HIS) awards program. July 08, 2013

Armed Response Team (ART), a security provider based here, has joined Honeywell’s First Alert Professional Dealer Program. July 01, 2013

Dynamark Security Centers, an independent dealer program, has expanded its footprint in the Midwest following its acquisition of Security Service Center (SSC), a central station based here. Terms of the deal were not released. June 26, 2013

For its effective print communications and online marketing efforts, the Monitronics Dealer Program has earned three 2013 Hermes Creative Awards for various creative achievements. May 29, 2013

Elite Security was the big winner at the 2013 SecurTek Awards of Excellence Gala, taking home three awards, including the President’s Award of Merit. May 08, 2013

As an incentive for its dealers to continue growing their businesses through its dealer program, Monitronics will launch “The Ultimate Drive: High Performance Challenge” promotion at ISC West. One lucky dealer will win a BMW 5 Series vehicle. April 08, 2013

The Alarm Co., a security provider based here, has joined Honeywell’s First Alert Professional Dealer Program. March 11, 2013




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