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Honeywell to Drop ‘First Alert’ Brand in New Dealer Program

First Alert Professional, the iconic brand for Honeywell's security dealer program, is being phased out in favor of a Honeywell-branded program. Dealers need not fret about existing alarm subscriber contracts.


Latest in Dealer Programs

Elite Security was the big winner at the 2013 SecurTek Awards of Excellence Gala, taking home three awards, including the President’s Award of Merit. May 08, 2013

As an incentive for its dealers to continue growing their businesses through its dealer program, Monitronics will launch “The Ultimate Drive: High Performance Challenge” promotion at ISC West. One lucky dealer will win a BMW 5 Series vehicle. April 08, 2013

The Alarm Co., a security provider based here, has joined Honeywell’s First Alert Professional Dealer Program. March 11, 2013

Independent security installers searching to pinpoint the right dealer program have much to consider. Getting a handle your specific business needs and expectations, as well as understanding your obligations to a program, are key. Read on to create your own roadmap for locating the right partnership. By Rodney Bosch · March 06, 2013

When considering a potential dealer program partnership, the decision-making process should be conducted with a strong eye toward making certain your business interests are safeguarded. By Rodney Bosch · March 06, 2013

RS2 Technologies, a provider of access control systems, will host its 2013 Dealer Conference at the San Antonio Marriott Riverwalk Hotel, Feb. 17-20. January 06, 2013

Although Hurricane Sandy nearly derailed the 2012 First Alert Professional dealer convention in Hollywood, Fla., the event centered on providing new technologies and services to help dealers meet consumers’ growing appetite to be connected to their homes, as well as fending off new entrants such as telecoms and cable companies. Rodney Bosch · November 07, 2012

Although Hurricane Sandy nearly derailed the 2012 First Alert Professional dealer convention in Hollywood, Fla., the event centered on providing new technologies and services to help dealers meet consumers’ growing appetite to be connected to their homes, as well as fending off new entrants such as telecoms and cable companies. Rodney Bosch · November 07, 2012

SecurTek Monitoring Solutions will offer new access control, home management and video verification services to bolster its authorized dealer program, the company announced this week at the Canadian Security Association’s (CANASA) Security Canada Central conference. October 25, 2012

Honeywell Security Group has promoted Marek Robinson as president of authorized dealer groups. October 05, 2012




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