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Developing a Strategic Marketing Plan for 2013

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The 15th annual SAMMY Awards on March 23 will honor sales, marketing and installation excellence, plus six industry stalwarts will be named to SSI’s Hall of Fame. Get all the details as well as a preview of ISC West. By Rodney Bosch · February 28, 2010

SECURITY SALES & INTEGRATION is proud to announce the 2010 SAMMY Awards finalists! The SAMMY program honors security dealers and systems integrators who exemplify professionalism in their ... February 25, 2010

SECURITY SALES & INTEGRATION magazine will soon have to close the window of opportunity to enter the 15th annual SAMMY Awards. Submissions to the electronic security industry’s original sales, marketing and installation awards program must be received by Jan. 22 ... January 13, 2010

Security contractors are relying on the reach and cost effectiveness of online communications more than ever to win over new prospects and keep existing clientele engaged. SSI’s latest research also finds companies are compensating for economic shortfalls by allocating more of their operating budgets to sales and marketing. By Scott Goldfine · December 31, 2009

Security contractors are relying on the reach and cost effectiveness of online communications more than ever to win over new prospects and keep existing clientele engaged. SSI’s latest research also finds companies are compensating for economic shortfalls by allocating more of their operating budgets to sales and marketing. By Scott Goldfine · December 31, 2009

OK, the economy is in the dumps, customers have no money, and security services and contracts are being cut. Nobody said conducting business as normal would be easy. However, that being said, the security market is one that typically holds up pretty well during bad times and this recession is no different. December 31, 2009

Let me offer a word regarding the "summer programs" that have entered the alarm industry. First, any effort that adds 150,000 new subscribers who now own and operate alarm systems is worthwhile! By Ron Davis · November 30, 2009

With the current economic climate, it is becoming crucial for systems integrators to place greater emphasis on providing value to their customers, and not just a technological solution. The technology is part of that value, for sure, but equipment is becoming more of a commodity while that necessary value proposition remains more elusive. November 30, 2009

Improving closing percentages, even during a difficult economic climate, can be accomplished by applying the right skills and attitude. While innumerable sales techniques exist, start practicing the fundamentals for immediate results. October 31, 2009

While few may think of residential business encompassing access control and video surveillance solutions, there is money to be made out there for those who do. Cashing in requires knowing what to recommend and how to sell homeowners on it. October 31, 2009


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