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Increase Value of Security Accounts With Video Verification

Implementing video verification can help a security dealer increase subscriber base value because the technology usually delivers faster police response.


Latest in Monitoring Matters

As plain old telephone service (POTS) continues to fade into obsolescence, alarm dealers are increasingly choosing to send alarm signals via IP-based communications. By Mark Matlock · September 27, 2011

Commonly, alarm dealers want to build a base of accounts to derive recurring monthly revenue (RMR) that will fund their operations; but, ultimately, those accounts provide a large asset that can be "cashed out" as needed or at retirement. To maximize the value of the accounts, there are two key tactics that should be followed: always keep current contracts with customers and have all accounts residing on your own line card. By Kevin Lehan · August 16, 2011

It seems the rapid pace of Internet sales and door-knocking campaigns have caused some traditional alarm dealers to resort to a faster, less comprehensive sales pitch. Some have gone from the comprehensive in-home sales presentation to a fast-and-furious pitched attempt at a power close. By Peter Giacalone · July 19, 2011

Given our propensity for smartphones and interactive technology, the more savvy alarm dealers are gearing their offerings toward this trend. More than ever manufacturers and third-party vendors are really coming up to speed with mostly IP-based, interactive security systems and devices. By Mark Matlock · June 26, 2011

Prospective alarm account buyers — especially those with their own central stations — are smart investors who examine the smallest details, and so should alarm dealers if they want to maximize the value of their subscriber accounts. By Kevin Lehan · May 22, 2011

Although I have touched on the subject of alternative means of central station communications in the past, it was specifically from a standpoint of offering ancillary services and creating additional recurring monthly revenue (RMR). By Peter Giacalone · April 19, 2011

Let's discuss a cautionary tale about alarm signals gone mad. Here's the idea:  Imagine three turnstiles in a subway. Every couple of minutes a passenger deposits a coin and passes through easily. By Mark Matlock · March 24, 2011

All central station alarm monitors should be trained comprehensively and subject to background checks that include a run of fingerprints through the National Crime Information Center (NCIC). By Kevin Lehan · February 15, 2011

As a young burglar alarm salesman in the early 1980s I got my first crack at selling a system with access control, including entry doors, elevators and climate control ... By Peter Giacalone · January 25, 2011

SECURITY SALES & INTEGRATION "Monitoring Matters" columnist Peter Giacalone will serve as a guest speaker at the Electronic Security and Technology Association's (ESTA) annual General and Financial Meeting, scheduled for April 10-13 at the Le Pavilion Hotel in New Orleans ... January 18, 2011




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