SSI logo

Monitronics

Top Story

From Monitronics to MONI: Inside a 10-Month Rebranding Campaign

Monitronics contracted with marketing firm Thoma Thoma of Little Rock, Ark., to guide it through an arduous process to redefine and rebrand the organization and its namesake.


Latest in Monitronics

MONI security dealers can now select the August Smart Lock and August Connect Wi-Fi bridge to offer customers additional smart home controls and services. SSI Staff · November 17, 2016

The wholesale monitoring services provider earned a Gold MarCom Award from the Association of Marketing and Communication Professionals. Rodney Bosch · November 02, 2016

The company says the new branding reflects its evolution as a smart home security solutions organization with faster, more personalized offerings. Rodney Bosch · September 30, 2016

Monitronics contracted with marketing firm Thoma Thoma of Little Rock, Ark., to guide it through an arduous process to redefine and rebrand the organization and its namesake. Rodney Bosch · September 30, 2016

Security dealers who join the RISE program will gain access to Monitronics’ marketing resources and back-office support for customer service, scheduling and installation. SSI Staff · August 18, 2016

The Monitronics holding company said its unit attrition rate for the 12 months ended June 30 was 13.2%, compared to 12.6% for the 12 months ended June 30, 2015. Rodney Bosch · August 10, 2016

On Aug. 6, the organizations will host the Moni 5K for Children run at Monitronics headquarters, located near Dallas. SSI Staff · July 06, 2016

The device adds hands-free convenience of voice commands for home automation tasks. SSI Staff · June 03, 2016

The Monitronics holding company said it delivered meaningful improvements in dealer economics through reductions in creation costs. Rodney Bosch · May 10, 2016

During an earnings conference call, Jeff Gardner discussed the company’s strategies for upgrading 2G customers, as well as its ongoing battle to reduce its problematic attrition rate. Rodney Bosch · May 10, 2016




SPONSORED LINKS

Don't miss out! Subscribe to Security Sales & Integration magazine today. - Security Sales & Integration

LATEST SECURITY RESOURCES


View all security resources & downloads

EDITOR'S CHOICE