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From Monitronics to MONI: Inside a 10-Month Rebranding Campaign

Monitronics contracted with marketing firm Thoma Thoma of Little Rock, Ark., to guide it through an arduous process to redefine and rebrand the organization and its namesake.

Latest in Monitronics

The independent distributor offers more than 8,500 SKU's from more than 120 manufacturers in the audio, video and custom installation categories. SSI Staff · March 28, 2016

Monitronics Security and Consolidated Communications have announced a partnership that is said to help grow Monitronics’ customer base while allowing Consolidated Communications to officially launch security and automation services to its entire base of residential and business clients. SSI Staff · March 01, 2016

Ascent Capital Group reported a modest increase in revenue in the fourth quarter and full year in its financial report. It also stated that home security alarm monitoring company Monitronics International's subscriber accounts rose slightly. SSI Staff · February 29, 2016

Monitronics International, a residential security provider, and, a platform for smart home and connected security technology, announced on Wednesday they have extended their technology partnership. will continue to be the primary supplier of smart home technology and connected security services to Monitronics and its more than 600 authorized dealers. SSI Staff · January 21, 2016

Capital Connect is one of five alarm dealers for Monitronics Int’l that ADT recently sued for misleading customers into believing the companies were affiliated with ADT or their alarm systems required upgrading. SSI Staff · December 01, 2015

The company also used the occasion to present a donation of $10,000 to Rotary Clubs from Farmers Branch and the adjacent city of Carrollton for construction of a new community playground. SSI Staff · September 21, 2015

Jeffery Gardner arrives at Monitronics from the telecommunications industry, most recently serving as president and CEO of Windstream Holdings. SSI Staff · August 25, 2015

Monitronics' subscriber accounts as of June 30 increased 3.5% to 1,092,083 SSI Staff · August 11, 2015

Monitronics partners with Leavine Family Racing after it lost four NASCAR Sprint Cup Series race cars in a facility fire. SSI Staff · July 15, 2015

Monitronics will offer the Icontrol One Icontrol One interactive security/home automation service to its 600 authorized dealers as part of a new deal with Icontrol Networks. Julie Jacobson · April 09, 2015

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