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From Monitronics to MONI: Inside a 10-Month Rebranding Campaign

Monitronics contracted with marketing firm Thoma Thoma of Little Rock, Ark., to guide it through an arduous process to redefine and rebrand the organization and its namesake.

Latest in Monitronics

Independent security installers searching to pinpoint the right dealer program have much to consider. Getting a handle your specific business needs and expectations, as well as understanding your obligations to a program, are key. Read on to create your own roadmap for locating the right partnership. By Rodney Bosch · March 06, 2013

Monitronics Int’l earned three Stevie Awards at the seventh annual Stevie Awards for Sales & Customer service. February 27, 2013

Monitronics’ marketing efforts earned recognition in four categories for creative achievements at the 2012 MarCom Awards. November 06, 2012

As part of a strategic alliance, Monitronics has acquired roughly 93,000 subscriber accounts from summer sales model company Pinnacle Security for $131 million. October 29, 2012

Monitronics has implemented a False Alarm Control Team (FACT) to build relationships with responding authorities and decrease false alarms that take police off the streets to handle true emergencies. By Scott Goldfine · September 30, 2012

How ASAP enhances alarm notification delivery. September 30, 2012

Having launched only eight years ago, security provider Power Home Technologies (PHT) recently reached a company milestone by signing up its 50,000th customer. August 20, 2012

In an effort to help electronic security contractors reduce installation time and introduce its dealers to new technologies, Monitronics will begin accommodating Wi-Fi IP alarm communications. July 01, 2012

Monitronics Int’l has earned two Bronze Stevie Awards in the Marketing Campaign of the Year, Business Services category, at the 10th annual American Business Awards. June 18, 2012

Monitronics refinanced the company for more than $1 billion, the company announced. April 02, 2012

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