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Is the Hunters-Farmers Analogy Fair to Salespeople?

Have salespeople been following the wrong analogy this whole time? Is it really broken into hunters and farmers?


Latest in Sales

Are you a salesperson who puts in 10- or 12-hour days and wonders why you're working so hard? Perhaps you're working longer than you need to. Micro-managing your time and holding yourself accountable can make a big difference in productivity. By Dave Fellman · August 16, 2016

Matterhorn Consulting is launching SalesMarines, a new vocational program that includes matching veterans with industry mentors to groom them for sales careers. SSI Staff · August 04, 2016

While sales itself is a game, salespeople don't play games with their prospects. That difference is important. Being transparent and searching for the best solution for the prospect is the best practice. By Dave Fellman · July 28, 2016

Have salespeople been following the wrong analogy this whole time? Is it really broken into hunters and farmers? By Dave Fellman · June 24, 2016

The dialogue between the salesperson and the prospect should illuminate when the time is right to seal the deal. Rodney Bosch · March 07, 2016

Implementing new customer initiatives, optimizing the customer experience and more led to Select Security being named runner-up for Security Sales & Integration's 2015 Installer of the Year program. Scott Goldfine · July 21, 2015

Preview the new MKSales iPad App from MKS. SSI Staff · May 19, 2015

Selling alarm systems is more art than science, but one veteran industry consultant shares his proven formula to improve sales success for residential security systems and commercial security systems, including video surveillance. February 02, 2015

The new feature allows homeowners to purchase a professionally installed and monitored security system through the Vector Security web site. SSI Staff · December 11, 2014

Which individuals do your company’s sales team target in residential sales efforts? Weigh in on the topic with SSI's January Web poll. December 31, 2013




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