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Is the Hunters-Farmers Analogy Fair to Salespeople?

Have salespeople been following the wrong analogy this whole time? Is it really broken into hunters and farmers?


Latest in Sales

Find out how a cluttered office can lead to a loss of sales. By Dave Fellman · March 09, 2017

Johnstone brings over 15 years of access control experience to the company. SSI Staff · January 05, 2017

SDC welcomes B & T Sales as its new sales representative firm for its Rockies territory. SSI Staff · December 27, 2016

Setting up meetings over the phone isn't always easy, but there are ways to turn the tide in your favor. By Dave Fellman · November 25, 2016

A simple phrase can be the difference between looking successful and looking incompetent. By Dave Fellman · November 14, 2016

Is using Excel inhibiting your sales success? SSI Staff · September 28, 2016

Are you a salesperson who puts in 10- or 12-hour days and wonders why you're working so hard? Perhaps you're working longer than you need to. Micro-managing your time and holding yourself accountable can make a big difference in productivity. By Dave Fellman · August 16, 2016

Matterhorn Consulting is launching SalesMarines, a new vocational program that includes matching veterans with industry mentors to groom them for sales careers. SSI Staff · August 04, 2016

While sales itself is a game, salespeople don't play games with their prospects. That difference is important. Being transparent and searching for the best solution for the prospect is the best practice. By Dave Fellman · July 28, 2016

Have salespeople been following the wrong analogy this whole time? Is it really broken into hunters and farmers? By Dave Fellman · June 24, 2016




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