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Is the Hunters-Farmers Analogy Fair to Salespeople?

Have salespeople been following the wrong analogy this whole time? Is it really broken into hunters and farmers?


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SSI Editor-in-Chief Scott Goldfine speaks with the leaders of seven of the industry's best-run installing security contracting companies on how they prepare for almost any challenge the economy might throw their way. Scott Goldfine · June 24, 2013

SSI’s June issue includes the 8th annual Sales & Marketing Survey in which owners and operators of installing and monitoring security providers were asked a number of key questions. To complement that research, Editor-in-Chief Scott Goldfine has put together additional data and analysis. Scott Goldfine · May 27, 2013

ADT's CMO Tony Wells goes undercover in his own company on reality television. SSI Staff · April 17, 2013

2013 ADS Jackson Tennessee Training Video......Harlem Shake Style SSI Staff · March 19, 2013

SSI Editor-in-Chief Scott Goldfine discusses the top three challenges for monitoring providers today with the first annual Five Diamond Marketing MARVEL Award winner Redwire of Tallahassee, Fla. Scott Goldfine · November 04, 2012

SSI Editor-in-Chief Scott Goldfine discusses the top three challenges for monitoring providers today with the first annual Five Diamond Marketing MARVEL Award winner Redwire of Tallahassee, Fla. Scott Goldfine · November 04, 2012

What are the challenges you commonly experience with salespeople that have to design-sell network centric systems to customers? August 30, 2011

What are the challenges you commonly experience with salespeople that have to design-sell network centric systems to customers? Paul Boucherle · August 30, 2011

The June issue of SSI features Provo, Utah-based Vivint (formerly APX Alarm) profiled for winning this year’s SAMMY (Sales & Marketing) Award for Best Community Outreach Program. As part of the process, I spoke at length with Kristi Knight, Vivint vice president of corporate communications, not only about the rapidly rising company’s marketing but also about its success, recent name change and controversial tactics. Scott Goldfine · June 09, 2011

A new report filed by CNN indicates the nation's pharmacies are subject of widespread rising thefts and robberies. This story got me fired up thinking about the solutions the security industry could offer these businesses and the associated opportunities for installing contractors and monitoring providers. Scott Goldfine · June 02, 2011




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