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DIY Systems Provider Goes Too Far in Ad Attacking Electronic Security Industry

Boston-based SimpliSafe, a DIY alarm company, has staged a full-on assault on the integrity of the electronic security industry, painting it as enemies. This has gone too far, says SSI Editor-in-Chief…


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A new email marketing study found impartial product information from vendors increases purchasing likelihood. SSI Staff · August 23, 2016

Boston-based SimpliSafe, a DIY alarm company, has staged a full-on assault on the integrity of the electronic security industry, painting it as enemies. This has gone too far, says SSI Editor-in-Chief Scott Goldfine. Scott Goldfine · August 04, 2016

Alpha Video & Audio uses its premier sales brochure as a method of succinctly communicating general information about the company and to provide a quick snapshot of their solutions and services. The company won the SAMMY for Best Sales Brochure in 2016. SSI Staff · June 07, 2016

The home automation and security specialist will stuff a total of $2,500 into Easter Eggs and hide them throughout their local community. SSI Staff · March 21, 2016

The company won two gold and two silver awards, which included Contact Center of the Year for the Technology Industries sector. SSI Staff · March 08, 2016

The dialogue between the salesperson and the prospect should illuminate when the time is right to seal the deal. Rodney Bosch · March 07, 2016

Find out which installing security contractors are in the running to be honored on April 5 for their marketing, business, installation and overall excellence. SSI Staff · March 03, 2016

Standing out while networking at events can be difficult. When you meet a mass amount of people, they all seem to overlap one another. Use these techniques for security professionals in order to stick out from the crowd and be a face and personality to remember. By Robbie Danko · February 19, 2016

Learn more about our annual sales and marketing program for installing security contractors, the categories and criteria we'll be judging on, plus access the online entry form. SSI Staff · October 07, 2015

Empowered like never before thanks to the advent of social media, customers wield what security practitioners say is the most powerful marketing determinant — word of mouth. As a result, Security Sales & Integration’s 2015 Sales & Marketing Survey indicates increasing emphasis on targeted and electronic-delivered promotions such as trade shows, networking, the online community and E-mail. June 25, 2015




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