Empowered like never before thanks to the advent of social media, customers wield what security practitioners say is the most powerful marketing determinant — word of mouth. As a result, Security Sales & Integration’s 2015 Sales & Marketing Survey indicates increasing emphasis on targeted and electronic-delivered promotions such as trade shows, networking, the online community and E-mail.
June 25, 2015
Building a strong technology sales team can be challenging. Industry experts share proven best practices for hiring, compensating and managing process in How to Hire, Compensate and Guide a Tech Sales Team.
June 03, 2015
Victorious sales & marketing best practices implemented by installing security contractors across North America highlight the 20th Annual SAMMY Awards in Las Vegas. Find out which companies earned top honors, plus there are lots of takeaway nuggets within to sharpen your own marketing undertakings.
By Rodney Bosch and Arlen Schweiger · June 02, 2015
What's the best-looking fleet in the electronic security industry? Check out this photo gallery and vote for your favorite.
Ashley Willis · April 30, 2015
Take a few minutes today to make your voice count by participating in Security Sales & Integration’s Sales and Marketing survey. Participants have a chance to win one of two $50 Amazon gift cards.
SSI Staff · April 07, 2015
Promotional giveaway items can be an effective way for security systems integrators to market to current and potential customers. Pick up ideas on how to create an effective promo gift from previous SAMMY (Sales & Marketing) Award winners.
Ashley Willis · March 06, 2015
Security Sales & Integration announces the finalists for the 20th annual SAMMY (Sales & Marketing) Awards. Stanley Security leads with seven nominations.
SSI Staff · February 27, 2015
ADT’s new campaign features Golden Globe award-winning actor Ving Rhames as the living personification of the security brand to promote smart home security solutions.
SSI Staff · February 16, 2015
The 4th annual CSAA Five Diamond Marketing MARVEL Awards is underway. Central stations that use their Five Diamond status in creative ways to market to customers are urged to submit their entries by April 20, 2015.
SSI Staff · January 22, 2015
Security integrators should check out five emerging marketing trends to see a better ROI in the new year.
By Daniel L. Newman · December 22, 2014