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DIY Systems Provider Goes Too Far in Ad Attacking Electronic Security Industry

Boston-based SimpliSafe, a DIY alarm company, has staged a full-on assault on the integrity of the electronic security industry, painting it as enemies. This has gone too far, says SSI Editor-in-Chief…

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Empowered like never before thanks to the advent of social media, customers wield what security practitioners say is the most powerful marketing determinant — word of mouth. As a result, Security Sales & Integration’s 2015 Sales & Marketing Survey indicates increasing emphasis on targeted and electronic-delivered promotions such as trade shows, networking, the online community and E-mail. June 25, 2015

Building a strong technology sales team can be challenging. Industry experts share proven best practices for hiring, compensating and managing process in How to Hire, Compensate and Guide a Tech Sales Team. June 03, 2015

Victorious sales & marketing best practices implemented by installing security contractors across North America highlight the 20th Annual SAMMY Awards in Las Vegas. Find out which companies earned top honors, plus there are lots of takeaway nuggets within to sharpen your own marketing undertakings. By Rodney Bosch and Arlen Schweiger · June 02, 2015

What's the best-looking fleet in the electronic security industry? Check out this photo gallery and vote for your favorite. Ashley Willis · April 30, 2015

Take a few minutes today to make your voice count by participating in Security Sales & Integration’s Sales and Marketing survey. Participants have a chance to win one of two $50 Amazon gift cards. SSI Staff · April 07, 2015

Promotional giveaway items can be an effective way for security systems integrators to market to current and potential customers. Pick up ideas on how to create an effective promo gift from previous SAMMY (Sales & Marketing) Award winners. Ashley Willis · March 06, 2015

Security Sales & Integration announces the finalists for the 20th annual SAMMY (Sales & Marketing) Awards. Stanley Security leads with seven nominations. SSI Staff · February 27, 2015

ADT’s new campaign features Golden Globe award-winning actor Ving Rhames as the living personification of the security brand to promote smart home security solutions. SSI Staff · February 16, 2015

The 4th annual CSAA Five Diamond Marketing MARVEL Awards is underway. Central stations that use their Five Diamond status in creative ways to market to customers are urged to submit their entries by April 20, 2015. SSI Staff · January 22, 2015

Security integrators should check out five emerging marketing trends to see a better ROI in the new year. By Daniel L. Newman · December 22, 2014

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Due to the complex nature of quoting in Excel, if you make one little formula flub, everything in your beautiful template turns into a mess of error messages, which slows down your quote delivery time.



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