BlueStar, a distributor of security technology solutions, has launched VARCOM, a program to help its value-added resellers (VARs) enhance marketing services and lead generation.
January 26, 2014
It’s been said that recognition is the most powerful of motivators. For that reason and many others, back in 1994, SECURITY SALES & INTEGRATION
launched the Sales & Marketing (SAMMY) Awards.
Scott Goldfine · December 12, 2013
Alarm.com has launched Customer Connections, a new sales and marketing tool created to help dealers increase customer engagement, reduce attrition and maximize upsell opportunities.
November 24, 2013
Protection 1 has launched a new marketing campaign entitled #ProtectYourCookies with ESPN’s Mike & Mike that builds on last year’s successful promotional tour with the radio hosts.
October 29, 2013
The Brooklyn Nets have signed a multi-year deal with SecureWatch24 (SW24), allowing the security firm to serve as the presenting sponsor and exclusive security partner for the NBA team.
September 18, 2013
Guardian Protection Services has hired Joseph Lininger as senior vice president of marketing, responsible for developing a marketing strategy to help the firm expand its products and geographic footprint.
July 14, 2013
Monitronics announces Kristin Clark as senior director of marketing, responsible for overseeing the company’s marketing and lead generation efforts.
July 14, 2013
Metrodial, a full-service central station monitoring company, received the Five Diamond Marketing MARVEL Award on Tuesday during the 2013 Electronic Security Expo (ESX).
June 18, 2013
Jeremy Bates, owner and general manager of Bates Security, dishes out his top marketing tips.
Ashley Willis · June 12, 2013
Winners of the 18th annual SAMMY Awards illustrate how creative and economical marketing collateral helps build brand awareness and business success. Learn who won in each category and pick up effective concepts for your own company.
June 03, 2013