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Latest in Sales & Marketing

The Brooklyn Nets have signed a multi-year deal with SecureWatch24 (SW24), allowing the security firm to serve as the presenting sponsor and exclusive security partner for the NBA team. September 18, 2013

Guardian Protection Services has hired Joseph Lininger as senior vice president of marketing, responsible for developing a marketing strategy to help the firm expand its products and geographic footprint. July 14, 2013

Monitronics announces Kristin Clark as senior director of marketing, responsible for overseeing the company’s marketing and lead generation efforts. July 14, 2013

Metrodial, a full-service central station monitoring company, received the Five Diamond Marketing MARVEL Award on Tuesday during the 2013 Electronic Security Expo (ESX). June 18, 2013

Jeremy Bates, owner and general manager of Bates Security, dishes out his top marketing tips. Ashley Willis · June 12, 2013

Winners of the 18th annual SAMMY Awards illustrate how creative and economical marketing collateral helps build brand awareness and business success. Learn who won in each category and pick up effective concepts for your own company.  June 03, 2013

While word of mouth is just as powerful attracting new business as it always has been, these days those referrals are increasingly spreading through online and other connected channels of electronic-based media. The evolving methods in which installing and monitoring security services providers sell their wares and promote themselves is thoroughly examined in SSI’s 2013 Sales & Marketing Survey.  By Scott Goldfine · June 03, 2013

For its effective print communications and online marketing efforts, the Monitronics Dealer Program has earned three 2013 Hermes Creative Awards for various creative achievements. May 29, 2013

SSI Associate Editor Ashley Willis speaks with Matrix Systems’ new CEO, Holly Tsourides. Tsourides discusses her plans for Matrix, shares sales and marketing tips, and offers advice for women in the security industry. Ashley Willis · May 15, 2013

Assess if you are managing the entire sales process. April 30, 2013


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