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2015 Sales & Marketing Survey: Security Industry Sharpens Its Methods

Empowered like never before thanks to the advent of social media, customers wield what security practitioners say is the most powerful marketing determinant — word of mouth. As a result, Security Sales…


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It behooves installing and monitoring companies to maintain competitive awareness, as well as possibly “borrow” concepts that may work for their own businesses. With that in mind, ADT is hitting the television airwaves with a new holiday-themed ad campaign focused squarely on raising awareness for its home automation offering, ADT Pulse. Rodney Bosch · November 20, 2012

The Electronic Security Association (ESA) has launched a new Web site — SecurePlusweb.org — to help consumers find the most qualified professionals to install home safety and automation solutions. November 16, 2012

Monitronics’ marketing efforts earned recognition in four categories for creative achievements at the 2012 MarCom Awards. November 06, 2012

Realize value from every customer with a strategic marketing plan. November 01, 2012

The Central Station Alarm Association (CSAA) will host a social media training Web seminar in November to help alarm companies and central monitoring stations improve their online marketing strategies. September 11, 2012

What happens if your business receives negative criticism from customers on Facebook or Twitter? Should you simply delete the message? Does it make sense to respond back? In this blog, SSI addresses how electronic security firms should handle negative feedback on social networking sites. September 06, 2012

What happens if your business receives negative criticism from customers on Facebook or Twitter? Should you simply delete the message? Does it make sense to respond back? In this blog, SSI addresses how electronic security firms should handle negative feedback on social networking sites. September 06, 2012

Despite being a cost-effective marketing tool for most any business, social media has yet to make much of a splash among installing security contractors. That could soon change, however, as social networking becomes ever more popular. Find out how you can benefit from engaging in Facebook, Twitter, LinkedIn and more. September 03, 2012

Has your company started on its social networking strategy yet? No? In this installment of SSI’s social media blog series, learn what you can do to build your company's social networking fan base. September 02, 2012

Has your company started on its social networking strategy yet? No? In this installment of SSI’s social media blog series, learn what you can do to build your company's social networking fan base. September 02, 2012




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