While word of mouth is just as powerful attracting new business as it always has been, these days those referrals are increasingly spreading through online and other connected channels of electronic-based media. The evolving methods in which installing and monitoring security services providers sell their wares and promote themselves is thoroughly examined in SSI’s 2013 Sales & Marketing Survey.
By Scott Goldfine · June 03, 2013
For its effective print communications and online marketing efforts, the Monitronics Dealer Program has earned three 2013 Hermes Creative Awards for various creative achievements.
May 29, 2013
Associate Editor Ashley Willis speaks with Matrix Systems’ new CEO, Holly Tsourides. Tsourides discusses her plans for Matrix, shares sales and marketing tips, and offers advice for women in the security industry.
Ashley Willis · May 15, 2013
Assess if you are managing the entire sales process.
April 30, 2013
Moog announces two promotions on its sales and marketing team, including Christopher Lindenau.
April 21, 2013
Take SSI’s April Web poll! To what extent does your company engage in social media for marketing purposes?
April 11, 2013
Honeywell Security Products recently received recognition for two of its broadcast advertisements at the 34th Annual Telly Awards program.
March 18, 2013
Provident Security's Mike Jagger discusses how the inudstry's serious image problem represents big opportunity.
March 10, 2013
When it comes to building trust with your customers, seeing is believing.
By Ron Davis · March 05, 2013
Find out what companies are in the running to take home SAMMY Awards during the April 9 ceremony.
February 12, 2013