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2015 Sales & Marketing Survey: Security Industry Sharpens Its Methods

Empowered like never before thanks to the advent of social media, customers wield what security practitioners say is the most powerful marketing determinant — word of mouth. As a result, Security Sales…

Latest in Sales & Marketing

The Central Station Alarm Association (CSAA) and SECURITY SALES & INTEGRATION named Redwire of Tallahassee, Fla., as the first annual Five Diamond Marketing MARVEL Award winner. June 25, 2012

Protection 1 has received a 2012 Bulldog Media Relations Awards for its marketing efforts. Led by its communications agency, Alpaytac Marketing Communications/Public Relations, P1’s marketing campaign earned a Gold level award in the Best General Business Campaign category. June 20, 2012

Monitronics Int’l has earned two Bronze Stevie Awards in the Marketing Campaign of the Year, Business Services category, at the 10th annual American Business Awards. June 18, 2012

To help security professionals improve their selling techniques, PSA Security Network will provide sales training programs through the Rapid Learning Institute (RLI) selling essentials platform. June 12, 2012

As part of its Business Solutions program, PSA Security Network has launched an offering to help integrator companies improve marketing techniques and expand brand recognition. June 05, 2012

Winning sales & marketing best practices developed and deployed by installing security contractors across North America highlight the 17th Annual SAMMY Awards. Which companies took home the trophy hardware and what set them apart is detailed here. Takeaway tips and advice abound. June 03, 2012

Brivo Systems, a provider of software as a service (SaaS) security management systems, has launched a dealer program to help installing security contractors develop new streams of recurring revenue and achieve long-term growth. May 02, 2012

To help installing systems integrators improve their digital marketing strategies, the National Systems Contractors Association (NSCA) will host a two-day boot camp, held June 11-12, at the Las Vegas Convention Center. May 01, 2012

Welcome back to SECURITY SALES & INTEGRATION's "Security Speaking" podcast! Here, Vice President of Marketing Jay Kenny, offers insight in the company’s marketing strategies from the ISC West show floor. April 08, 2012

Elk Products has appointed Todd Hudson as vice president of sales and marketing. April 02, 2012


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