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Advertising Guru Advocates Purpose-Driven Leadership

Austin-based advertising legend and entrepreneur Roy Spence shares his views on on leadership, team building and company culture.


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In his latest column, Lou Sepulveda discusses whether it's a good idea for employers to cap the income of their salespeople or not. January 03, 2012

There are enormous differences between a great salesperson and a great sales manager. To be successful selling on a consistent basis, facing the negatives, the turn downs, the no’s salespeople face on a daily basis requires a thick skin, the ability to bounce right back up when knocked down, a positive can do attitude, a strong work ethic, a polished professional presentation, the ability to read people, prospecting skills, and certainly, closing skills. December 13, 2011

I’ve been asked the question posed in the headline above hundreds of times in the past usually by alarm company owners who were stuck in a sales/production rut. Their company wasn’t growing, and the company owner/president/CEO was trying to do everything, wearing all the hats in the company. December 11, 2011

Installing security contractors looking to strengthen their marketing efforts in targeting specific neighborhoods that house their customer demographics can now consider a new service offered by Facebook. By Rodney Bosch · August 31, 2011

Guardian Protection Services has released a new Web-based service called Dealer Automated Real Time (DART), which allows Guardian authorized dealers to upload sales contracts and receive payments electronically. July 25, 2011

As it struggles to fully recover from the economic turmoil, Act Now Alarm saw its business increase 6 percent in 2010. How? Read on to find out! July 10, 2011

SSI Installer of the Year runner-up Johnson Controls Inc. shares its sales and marketing techniques. July 05, 2011

After being hit by the turbulent economy, Davenport, Iowa-based Per Mar Security revamped its selling strategy by focusing on recurring monthly revenue growth opportunities. July 05, 2011

From responding onsite to alarms in five minutes or less to pet care, Provident Security has earned thousands of loyal customers by delivering exceptional service and unique services. The company, led by one of the industry’s most unconventional entrepreneurs, is saluted as an SSI 2011 Installer of the Year. By Scott Goldfine · July 03, 2011

As part of its philanthropic efforts, Atronic Alarms has partnered with the Domestic Violence Protection Services Agency (DVPSA) to offer electronic security systems to victims of domestic violence in the Kansas City metro area. June 12, 2011




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