While word of mouth is just as powerful attracting new business as it always has been, these days those referrals are increasingly spreading through online and other connected channels of electronic-based media. The evolving methods in which installing and monitoring security services providers sell their wares and promote themselves is thoroughly examined in SSI’s 2013 Sales & Marketing Survey.
By Scott Goldfine · June 03, 2013
Security contractors are relying on the reach and cost effectiveness of online communications more than ever to win over new prospects and keep existing clientele engaged. SSI’s latest research also finds companies are compensating for economic shortfalls by allocating more of their operating budgets to sales and marketing.
By Scott Goldfine · December 31, 2009
The reeling economy has dictated an environment of frugality for most U.S.-based businesses. So it should come as little surprise that installing security contractors are exercising austerity in their sales and marketing spending. The good news ...
By Scott Goldfine · October 31, 2008
SSI’s Sales and Marketing Survey finds dealers and integrators spent 51-percent more per account than they did two years ago. Stiff competition is pushing 42 percent of companies to shell out even more cash in 2004.
By Scott Goldfine · February 29, 2004