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2015 Sales & Marketing Survey: Security Industry Sharpens Its Methods

Empowered like never before thanks to the advent of social media, customers wield what security practitioners say is the most powerful marketing determinant — word of mouth. As a result, Security Sales…


Latest in Sales & Marketing Survey

Empowered like never before thanks to the advent of social media, customers wield what security practitioners say is the most powerful marketing determinant — word of mouth. As a result, Security Sales & Integration’s 2015 Sales & Marketing Survey indicates increasing emphasis on targeted and electronic-delivered promotions such as trade shows, networking, the online community and E-mail. June 25, 2015

Take a few minutes today to make your voice count by participating in Security Sales & Integration’s Sales and Marketing survey. Participants have a chance to win one of two $50 Amazon gift cards. SSI Staff · April 07, 2015

While word of mouth is just as powerful attracting new business as it always has been, these days those referrals are increasingly spreading through online and other connected channels of electronic-based media. The evolving methods in which installing and monitoring security services providers sell their wares and promote themselves is thoroughly examined in SSI’s 2013 Sales & Marketing Survey.  By Scott Goldfine · June 03, 2013

Security contractors are relying on the reach and cost effectiveness of online communications more than ever to win over new prospects and keep existing clientele engaged. SSI’s latest research also finds companies are compensating for economic shortfalls by allocating more of their operating budgets to sales and marketing. By Scott Goldfine · December 31, 2009

The reeling economy has dictated an environment of frugality for most U.S.-based businesses. So it should come as little surprise that installing security contractors are exercising austerity in their sales and marketing spending. The good news ... By Scott Goldfine · October 31, 2008

SSI’s Sales and Marketing Survey finds dealers and integrators spent 51-percent more per account than they did two years ago. Stiff competition is pushing 42 percent of companies to shell out even more cash in 2004. By Scott Goldfine · February 29, 2004



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