Security contractors must walk a fine line to give customers the most value for their money without selling them more than they need. It’s hard to go wrong if you understand all the parameters and put the customer first. Fortunately today’s intrusion technology presents numerous win-win benefits for end users and providers.
By Al Colombo · June 26, 2015
Greater cross-system functionality is presenting the chance for integrators to sell additional services as well as burnish a reputation as a trusted partner with existing clients. Learn how to identify and execute long-term project opportunities to achieve g
By Michel Chalouhi · September 12, 2014
ISI Alarms and JVersacio Corp., will pay a combined total of $17,500 for violating Missouri’s no-call and telemarketing laws.
SSI Staff · August 05, 2014
Offering security as a service (SaaS) — such as managed access control — is an appealing and viable way for installing/monitoring providers to grow RMR. Yet many have yet to get onboard while others wrestle with how to effectively market, sell and manage it.
January 09, 2014
The extent new video surveillance technology blows minds means nothing for you without sales savvy. A full grasp of offerings, communicating potential benefits and understanding organizational needs can sate clients’ appetites for your upsell menu.
January 09, 2014
North Carolina Attorney General Roy Cooper has filed a lawsuit against Mooresville, N.C.-based ISI Alarms North Carolina, claiming that the firm made illegal robocalls to numbers listed on the Do Not Call Registry.
October 28, 2013
Napco Security Technologies will offer free training courses to provide dealers and integrators with tools to fuel new sales, incorporate more valuable services and add more residential and commercial accounts.
September 04, 2013
Missouri Attorney General Chris Koster filed a lawsuit against Sacramento, Calif.-based Maximum Security Alarm for violating the state’s no-call list laws.
February 07, 2013
It will be increasingly difficult for dealers to retain customers selling alarm systems only. Protect your customer base from competitors with multiple product offerings for the home.
July 01, 2012
In his latest blog, Paul Boucherle asks readers to share ideas on how they sell business value to their customers and prospects.
May 16, 2012