A man and his dog were saved from a dangerous flood after his brother reached out to a stranger on Twitter.
Steve Karantzoulidis · October 12, 2016
Social media isn't just for the kids anymore. COP Security of Alexander, Ark., is finding that its social media campaigns are reaching people 70 and older. The company won the SAMMY for the Best Social Media Campaign.
SSI Staff · June 13, 2016
The president wants to tackle the active planning of terror plots that takes place on social sites.
SSI Staff · December 07, 2015
After the bar manager posted the video, it was viewed 13,000 times within two hours and shared another 700 times.
SSI Staff · November 20, 2015
A home intruder forgot to log off of Facebook before he fled the scene. The homeowner was able to catch the criminal using the intruder's own social media account.
Ashley Willis · February 12, 2015
Learn how linking social media to the physical security information management (PSIM) environment and merging social networking with facial recognition capabilities can help improve security.
Bob Stockwell · February 12, 2015
The integrator's press release has seen its best days. Learn newer, better options for self-promotion.
By Daniel L. Newman · August 08, 2014
The fruit of more than a year of research involving 1,000+ dealers, integrators and end users, “Business Opportunities in the Security Industry: New Paths to Success in a Changing Market” reveals the processes and psychology behind security equipment purchasing decisions. A half-dozen key findings show how all channel partners can best target their marketing messages.
By Josh Gordon · July 28, 2014
Executing a marketing plan can often prove to be vexing exercise, especially for installing security contractors with limited resources. Read on to learn fundamental tactics that can ensure a successful PR campaign.
January 09, 2014
Take SSI’s April Web poll! To what extent does your company engage in social media for marketing purposes?
April 11, 2013