The fruit of more than a year of research involving 1,000+ dealers, integrators and end users, “Business Opportunities in the Security Industry: New Paths to Success in a Changing Market” reveals the processes and psychology behind security equipment purchasing decisions. A half-dozen key findings show how all channel partners can best target their marketing messages.
By Josh Gordon · July 28, 2014
Executing a marketing plan can often prove to be vexing exercise, especially for installing security contractors with limited resources. Read on to learn fundamental tactics that can ensure a successful PR campaign.
January 09, 2014
Take SSI’s April Web poll! To what extent does your company engage in social media for marketing purposes?
April 11, 2013
The preeminent tradeshow for installing and monitoring security providers, ISC West is back for another round in Las Vegas. To help attendees prepare for this exciting event, SSI offers a concise overview of what individuals can expect from this year’s show.
March 06, 2013
Getting closer to customers is a top priority for most any business. Today’s companies are increasingly building social media programs to do just that. But are customers as enthusiastic?
January 01, 2013
Each year, ASG Security makes it a goal to complete 10 to 12 acquisitions. With the back-to-back purchases of New Orleans-based USA Fire & Burglar Alarm and Mooresville, N.C.-based RSH Protection, the firm is on track to accomplishing that objective.
November 28, 2012
For the second consecutive year, the Oklahoma City Chamber of Commerce has placed STAMPSCO on its Metro 50 list, which acknowledges the 50 fastest-growing private companies in the Oklahoma City metropolitan area.
October 09, 2012
For adopting and utilizing technology to directly increase productivity, efficiency, revenue and profits, Bates Security has earned the Innovation Award from the Greater Lexington Chamber of Commerce. The accolade is part of the chamber’s 26th annual Salute to Small Business Awards program.
September 26, 2012
The Central Station Alarm Association (CSAA) will host a social media training Web seminar in November to help alarm companies and central monitoring stations improve their online marketing strategies.
September 11, 2012
Fire and security detection company Potter Electric Signal Co. has expanded its social media presence to present new product innovations at a faster rate, the company announced.
September 09, 2012