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Take a Peak at What’s Under EPS’ Marketing ‘Hood’

The November issue of SSI includes coverage of this year's CSAA Five Diamond Marketing Marvel award-winner, Metrodial Corp., as well as runner-up Engineered Protection Systems (EPS). As a bonus, executives…


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The November issue of SSI includes coverage of this year's CSAA Five Diamond Marketing Marvel award-winner, Metrodial Corp., as well as runner-up Engineered Protection Systems (EPS). As a bonus, executives from each company are featured in a pair of Under Surveillance blogs. Below in this second one, EPS Director of Business Development David Hood discusses how his company achieves marketing success, tips for other providers, and a look at general industry challenges and opportunities. Scott Goldfine · November 10, 2013

The November issue of SSI includes coverage of this year's CSAA Five Diamond Marketing Marvel award-winner, Metrodial Corp., as well as runner-up Engineered Protection Systems (EPS). As a bonus, executives from each company are featured in a pair of Under Surveillance blogs. Below in this first one, Metrodial Vice President Andew Lowitt discussed how his company achieves marketing success, tips for other providers, and a look at general industry challenges and opportunities. Scott Goldfine · November 03, 2013

Vivint's Jeremy Warren and Kristi Knight address business and sales & marketing strategies in this exclusive interview. Scott Goldfine · July 09, 2013

SSI’s June issue includes the 8th annual Sales & Marketing Survey in which owners and operators of installing and monitoring security providers were asked a number of key questions. To complement that research, Editor-in-Chief Scott Goldfine has put together additional data and analysis. Scott Goldfine · May 27, 2013

SSI Editor-in-Chief Scott Goldfine discusses the top three challenges for monitoring providers today with the first annual Five Diamond Marketing MARVEL Award winner Redwire of Tallahassee, Fla. Scott Goldfine · November 04, 2012

SSI Editor-in-Chief Scott Goldfine discusses the top three challenges for monitoring providers today with the first annual Five Diamond Marketing MARVEL Award winner Redwire of Tallahassee, Fla. Scott Goldfine · November 04, 2012

With other promotional and marketing alternatives available to create lead generation, one installing security contractor decided he had enough of paying $70,000 annually for yellow-page ads. Rodney Bosch · January 10, 2012

With other promotional and marketing alternatives available to create lead generation, one installing security contractor decided he had enough of paying $70,000 annually for yellow-page ads. Rodney Bosch · January 10, 2012

The June issue of SSI features Provo, Utah-based Vivint (formerly APX Alarm) profiled for winning this year’s SAMMY (Sales & Marketing) Award for Best Community Outreach Program. As part of the process, I spoke at length with Kristi Knight, Vivint vice president of corporate communications, not only about the rapidly rising company’s marketing but also about its success, recent name change and controversial tactics. Scott Goldfine · June 09, 2011

Being better than the next guy does not mean much unless you have a way to spread the word. Learn how other electronic security contractors have developed creative residential marketing schemes, tapped into vertical opportunities and forged key partnerships to become some of the industry’s biggest success stories. October 31, 2004

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