DIY Alarms: Ignore, Combat or Embrace?

The dramatic growth of Do-It-Yourself (DIY) residential security systems is sending shockwaves through the industry. So where do security integrators go from here? Join Security Sales & Integration Monday, November 13th at 2pm est to learn what this means for security integrators.

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By one account, more than 75,000 DIY systems per month are being sold by just by two major players — Simplisafe and Comcast. Meanwhile, independent security dealers have seen the average installation price for a residential intrusion system fall by 33% in the past half dozen years.

So where do security integrators go from here?

In this fast-paced webinar, dealers will learn about some of the options available.

Among the questions attendees will answer are:

  • What is the difference between DIY and MIY (Monitor It Yourself)?
  • What a successful DIY alarm offering can look like from a traditional alarm company without cannibalizing your professional installation business?
  • How can integrators use the Internet to their advantage to possibly expand into DIY?
  • What areas of the security market are insulated from the DIY trend?
  • How integrators can use service and expanded home automation features as a competitive advantage over DIY offers?
  • Real case studies of integrators who have gone down-market successfully?

Join Security Sales & Integration on Monday, November 13 at 2:00 p.m. for this FREE webinar presented by Jason Knott.

Register Now

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