ABLOY USA Introduces New Channel Partner Program

The program will serve the needs of critical infrastructure end users, while supporting the sales expansion and growth objectives of systems integrators.

IRVING, Texas — ABLOY USA announces a new Channel Partner Program that is designed to help security integrators expand their product solutions in critical infrastructure markets.

The implementation of the program follows the recent global launch of ABLOY BEAT, a locking solution the company says represents a new wave of high-end security with a novel digital key, a mobile app and an IP68-rated weatherproof Bluetooth padlock.

ABLOY is a world leader in simplifying access control and securing public, private and restricted areas with flexible and scalable solutions for large, geographically challenged organizations. This includes providing advanced locking and electromechanical technology for high-level security.

To keep society operating smoothly without disruption, ABLOY USA is prepared to help ensure that every key, lock, door, control room and perimeter of essential environments is fully secured, the company states in the announcement.

The multifaceted Channel Partner Program is said to serve two important purposes. First, it is designed to solve evolving security technology and support the needs of critical infrastructure end-user customers such as power and water plants, railroads and utilities. It also supports the sales expansion and growth objectives of security systems integrators who assist those end users.

Jerry Burhans, managing director of ABLOY USA, says integrator partners will experience a wealth of training, incentives, support and co-marketing opportunities with the new program.

“As a channel driven company, we have successfully enrolled more than 20 U.S. distributors to carry the full ABLOY product line. This development provides full coverage of the U.S. market for our security dealers and systems integrator partners,” explains Burhans, who joined the company in January 2019.  “We are now developing industry-leading programs for them, and nurturing the trust of these world-class partners and their customers. The integrator/dealers approved to join this program will be able to purchase our products through the ABLOY distributor of their choice.”

Burhans points out that as an authorized partner, security integrators have several advantages working in their favor. It begins with ABLOY’s trusted status in the global security hardware industry, and the company’s ability to attract knowledgeable sales representatives with years of proven expertise in opportunity-filled vertical markets. There also is the long history of innovation behind the products that provide critical infrastructure protection.

A wide range of electronic door locks and door cylinders to deadbolts and padlocks — combined with ABLOY PROTEC2 and the electronic component of ABLOY PROTEC2 CLIQ — has helped improve access control and the operational efficiencies of critical infrastructure segments. Burhans says ABLOY BEAT will give security integrators and their system integration entry to the newest level of technology.

“Our channel partners also benefit from a comprehensive sales and marketing plan that is now bolstered with the addition of ABLOY BEAT. Besides strong advertising and PR campaigns, we exhibit at major trade shows and attend conferences where our representatives generate sales leads,” Burhans continues. “With the product catalogs, marketing collateral materials, and demonstration and product display kits we provide, they now have all the bases covered.”

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