DEN Smart Home Announces Dealer Program

DEN Smart Home’s dealer program provides product discounts and more to dealers addressing unobtrusive access control and smart home security installations.

LAS VEGAS—DEN Smart Home, the developer of the wireless communicating smart door strike—SmartStrike—has launched a new authorized dealer program to provide exclusive pricing and prioritized order fulfillment to the professional channel.

The company boasts that its SmartStrike pioneers a new smart home security category, and the disruptive access control solution is the first, invisible, wireless smart door strike that installs easily and discreetly into a door frame. According to DEN Smart Home, its access control product features an inconspicuous design, and it provides homeowners with all of the benefits of a smart door lock without compromising the aesthetic design of the door.

“In an industry where margins on hardware continue to thin, the DEN SmartStrike gives dealers an opportunity to differentiate themselves and add a highly profitable new category. The concealed design of the DEN SmartStrike streamlines inventory management since dealers don’t need to stock a variety of colors or styles,” states Marijn van der Wal, founder of DEN Smart Home.

“Giving dealers a chance to install the DEN SmartStrike at their home or business is the best way for them to learn the product and see the benefits, which is why we’re offering such a significant savings as part of the authorized dealer program.”

Additionally, another of the product’s benefits for homeowners the company points out is that DEN SmartStrike users can continue to utilize their existing door hardware including the handle.

DEN Smart Home Dealer Program Details

The company explains that dealers who sign up for its authorized dealer program will be able to purchase a SmartStrike for their home or show room at a highly discounted rate of $99. Additionally, orders of 24 or more will receive an additional 10% off dealer pricing. Dealers can sign up for the Authorized Dealer Program at

The DEN SmartStrike is said to provide users with the best of both the analog and smart home worlds. Once installed, users can still use their traditional keys to unlock their door or homeowners can use the companion app (available for both iOS and Android) to easily, safely, and securely access their homes and businesses. Through the app, users can also create digital keys for family members, friends, and temporary guests.

In addition, another of the product’s benefits DEN Smart Home continues, is that it incorporates wireless technologies to support its smart home capabilities. Powered by batteries and integrated with the Z-Wave technology platform enables the access control product to use low amounts of energy to help the batteries last as long as two years before replacement.

Moreover, as a Z-Wave enabled device, the DEN SmartStrike is compatible with a large and diverse smart home ecosystem that includes more than 4,100 certified, interoperable devices. Future versions of the DEN SmartStrike will add Matter, Zigbee, and Wi-Fi connectivity to provide compatibility for a wide array of IoT networking platforms.

Dealers interested in learning more about DEN Smart Home can visit the company at ISC West 2023, which takes place in Las Vegas on March 29-31 in booth #34071.

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