Industry Pulse In Depth: Bosch Names New President: Hurley Gets Early Promotion

FAIRPORT, N.Y. — Bosch Security Systems has announced that Shamus Hurley will succeed Peter Ribinski as president effective Oct. 1. Hurley, a 16-year veteran of the fire and security industry, joined Bosch in 2002 as vice president of sales for North America before being promoted to vice president of the Americas region in 2003.

“During his three-year tenure with Bosch, Shamus has been instrumental in successfully transitioning three brands under the Bosch banner and the Americas region has almost tripled in size under his leadership,” says Uwe Glock, chairman of Bosch’s global security business.

Security Sales & Integration recently caught up with Hurley for an exclusive interview. He reveals why the change was made, how the transition will be handled, what he brings to the position and his short- and long-term strategies.

Why is the change being made?
The Bosch organization has a management and employee development process. Based on Peter’s achievements as the president of Bosch Security Systems, he’s earned the opportunity to move up in his career. While this may have come sooner than we anticipated, we’re proud that Peter’s been appointed to the Board of the Power Tools division. This is a significant promotion for him, and it opened an opportunity within the Americas region for Security Systems.

Part of my career development included this type of position, and I’m honored to take over the helm at such an opportune time for Bosch and its customers.

What legacy does Ribinski leave behind at Bosch Security Systems?
Hurley: Peter set a great example for us. He always wanted Bosch to be a long-term player in security and he made a couple of key decisions to help ensure our success. First, he decided to expand our technology and product footprints to make Bosch a leading provider. He also recognized the importance of our customers and set us on a path that keeps the customer as our primary focus in everything that we do.

How is the transition being handled from an internal and external point of view?
Internally, we’ve prepared our organization, and the company — the team — is solid, ready to move forward. Peter and I are working on the transition as we speak. Since we’ve worked so closely together for the past three years, we are already on the same page, so our focus here is mainly on the logistical and administrative aspects.

Externally, we’re looking at our strategy and at making this transition as seamless for our customers as possible. We are openly communicating the transition and ensuring that we will stay the course.

What are your immediate and long-term objectives?
In the here and now, we’re driving our responsiveness and how we bring products to market, looking at creating opportunities for Bosch and its channel partners. We’re doing the necessary blocking and tackling to execute our strategic plans.

In the long-term, we’re going to further our efforts in anticipating, meeting and exceeding our customers’ needs, whether it’s products or other solutions. During the next 12 to 18 months, we’re going to focus more on ways to employ even more of the customer perspective in our technological development. We’re looking to anticipate solutions, not just respond with them.

What makes Bosch Security Systems superior to the competition?
Bosch has a strong portfolio and, because of our global footprint, we leverage technology applications and capitalize on trends in other markets to develop better solutions for our customers here. I truly believe our global reach gives us an advantage in anticipating the latent needs of our customers. We have also built a very tenured team that brings a lot of customer experience into our fold. We future-plan everything and are constantly looking for new and better directions — and that’s an exciting position to be in.

Ultimately though, when a customer chooses Bosch, they’ll get more than a great solution — they’ll get an expert team of people who are here to support them and create a great return on their investment in our brand. We are incredibly proud to offer security they can rely on.

If you enjoyed this article and want to receive more valuable industry content like this, click here to sign up for our FREE digital newsletters!

About the Author


Scott Goldfine is the marketing director for Elite Interactive Solutions. He is the former editor-in-chief and associate publisher of Security Sales & Integration. He can be reached at [email protected].

Security Is Our Business, Too

For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Commercial Integrator + Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add to your bottom line.

A FREE subscription to the top resource for security and integration industry will prove to be invaluable.

Subscribe Today!

Get Our Newsletters