Latch Rebrands as to ‘Unlock the Potential of the Honest Day’s Worker’

Access control business will serve builders, property managers, contractors, drivers and in-home service providers.

Latch Rebrands as to ‘Unlock the Potential of the Honest Day’s Worker’

NEW YORKLatch, Inc. will rebrand to with “an expanded vision of unlocking the potential of the Honest Day’s Worker,” according to the company announcement.

The company “plans to maintain its focus on its core access control business under the Latch brand, while launching additional brands under the umbrella to create a platform that superpowers the proud service providers that make the world go round,” the announcement says.

The brand is expected to officially launch in 2024, according to the company announcement.

“The door is where the Honest Day’s Worker meets their customer and where Latch products and services provide best-in-class access control solutions,” says Jamie Siminoff, Chief Doorman, in the company announcement.

“I’ve spent the last decade of my career focused on the front door as the gateway to the community, and I’m proud to now unlock the door for our critical Honest Day’s Workers and their businesses,” he says. “We’re here to invent and build, and we won’t stop until we deliver a platform that improves the lives of every service provider and building operator.”

Upon its launch, “will enable Honest Day’s Workers across industries to take control of their businesses, from scheduling to invoicing, while keeping their hard earned money in their pocket,” the company announcement says.

With a user-friendly, end-to-end platform that simplifies day-to-day operations, delivers financial freedom, increases efficiency, and improves support, “empowers Honest Day’s Workers to manage and grow their businesses on their terms,” according to the company announcement.

“We’re here to support the Honest Day’s Workers—the service providers that truly care about the job they are doing,” says Siminoff. “We all know them when we meet them. We believe that technology should be there for them to use, not to use them.

“We’re here to serve the ones who serve us every day, and we look forward to creating a massive impact with and its respective brands,” he says.

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