SAMMYs’ Vegas Debut Draws a Full House

LAS VEGAS – Approximately 150 industry professionals kicked off ISC West by attending Security Sales & Integration‘s Sales and Marketing (SAMMY) awards, held March 25 at the Venetian Hotel.

“I want to thank Security Sales & Integration for bringing the SAMMYs to ISC West,” said Dean Russo, vice president of Reed Exhibition, which co-sponsored the SAMMYs for the first time. “Bringing the event here was a no-brainer. Judging from the turnout, it may very well become an annual event here,” he said.

The awards gala included a good mix of manufacturer representatives and security dealers and integrators, many whom were finalists and had traveled to Las Vegas exclusively for this event (see full SAMMYs coverage in the June issue).

The 2003 SAMMY winners are:
Direct-Mail Piece/Basic Brochure: Greater Alarm Co. of Irvine, Calif.
Best Sales Brochure, Residential: Safeguard Security and Communications of Scottsdale, Ariz.
Best Sales Brochure, Commercial/Industrial: Sonitrol Corp of Alexandria, Va.
Best Newsletter: Vector Security of Warrendale, Pa.
Best Yellow-Page Advertisement: Safeguard Security and Communications
Best Television/Radio Advertisement: SecurTek Monitoring Solutions of Yorkton, Saskatchewan, Canada
Best Promotional Item: Greater Alarm Co.
Best Company Logo/Vehicle Design: Keyth Technologies of Highland Park, Ill.
Best Business Card: Security Solutions of Wilton, Conn.
Best Web Site: Safeguard Security and Communications
Installation of the Year, Residential (grand prize): Atronic Alarms Inc. of Overland Park, Kan.
Installation of the Year, Commercial (grand prize): Johnson Controls Inc. of Hillside, Ill.

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