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Author Profile

Al Colombo

Al Colombo is a long-time trade journalist and professional in the security and life-safety markets. His work includes more than 40 years in security and life-safety as an installer, salesman, service tech, trade journalist, project manager,and an operations manager. You can contact Colombo through TpromoCom, a consultancy agency based in Canton, Ohio, by emailing [email protected], call 330-956-9003, visit www.Tpromo.Com.

More About Al Colombo

Al Colombo's Latest Opinion Posts

Read: How You Can Give That Little Extra to Your Customer and Win the Contract

How You Can Give That Little Extra to Your Customer and Win the Contract

Oftentimes it’s those little extra things you do during a sales presentation that can make all the difference to the end customer.

Read: Diversification in a Maturing Market: Why Add These Services to Your Security Company

Diversification in a Maturing Market: Why Add These Services to Your Security Company

Security vet Al Colombo shares add-on services that you should consider making a part of your business — ranging from home automation to the Cloud.

Read: 6 Steps That Will Increase Past Customer Sales

6 Steps That Will Increase Past Customer Sales

One of the best kept secrets to increasing sales is your past customers. Here are six basic rules you should follow to assure that your past customers continue to depend on you for their upgrades and other security needs.

Read: How to Plug Into the Power of Vertical Niche Marketing

How to Plug Into the Power of Vertical Niche Marketing

Focusing on vertical markets enable you to develop specific markets which, in turn, enable you to develop partnerships and credibility within the installing security contractor community.

Read: How Quotas, Other Factors Are Hurting Your Installation Quality

How Quotas, Other Factors Are Hurting Your Installation Quality

Your reputation depends on your quality of work. Here’s how to ensure maximum quality with examples of what not to do.

Al Colombo's Latest Posts

Read: Pros Talk Opportunities and Challenges in Alarm Signal Transmission

Pros Talk Opportunities and Challenges in Alarm Signal Transmission

Due to advances in cellular and IP communications, alarm signal transmission has changed more in recent years than during the preceding century.

Read: How You Can Give That Little Extra to Your Customer and Win the Contract

How You Can Give That Little Extra to Your Customer and Win the Contract

Oftentimes it’s those little extra things you do during a sales presentation that can make all the difference to the end customer.

Read: Diversification in a Maturing Market: Why Add These Services to Your Security Company

Diversification in a Maturing Market: Why Add These Services to Your Security Company

Security vet Al Colombo shares add-on services that you should consider making a part of your business — ranging from home automation to the Cloud.

Read: Keys to Unlocking More RMR in SMB & Residential Access Control

Keys to Unlocking More RMR in SMB & Residential Access Control

Today’s Cloud-based platforms, unified systems and mobile apps enable security pros to deliver large-scale benefits and controls to smaller commercial clients and smart home dwellers.

Read: The Security Integrator’s Guide to Profiting From Cloud Services

The Security Integrator’s Guide to Profiting From Cloud Services

Cloud-based video recording, retrieval and storage solutions are leading the charge for cultivating video surveillance as a service (VSaaS) offerings and profits. Discover current capabilities and demand, and pick up operational, marketing and sales tips.

Read: 6 Steps That Will Increase Past Customer Sales

6 Steps That Will Increase Past Customer Sales

One of the best kept secrets to increasing sales is your past customers. Here are six basic rules you should follow to assure that your past customers continue to depend on you for their upgrades and other security needs.

Read: How to Plug Into the Power of Vertical Niche Marketing

How to Plug Into the Power of Vertical Niche Marketing

Focusing on vertical markets enable you to develop specific markets which, in turn, enable you to develop partnerships and credibility within the installing security contractor community.

Read: How Quotas, Other Factors Are Hurting Your Installation Quality

How Quotas, Other Factors Are Hurting Your Installation Quality

Your reputation depends on your quality of work. Here’s how to ensure maximum quality with examples of what not to do.

Read: How to Gain and Retain Local Credibility With Your Security Company

How to Gain and Retain Local Credibility With Your Security Company

The need for credibility as the owner of a security company is essential to earning consistent, dependable profits. Here’s how to ingrain yourself in your community as an expert.

Read: A Look at Trends and Advances in Security During 2017

A Look at Trends and Advances in Security During 2017

Trends and advances in the security industry are examined, including the latest in AI, video surveillance, access control and intrusion detection.

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