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Author Profile

Al Colombo

Al Colombo is a long-time trade journalist and professional in the security and life-safety markets. His work includes more than 40 years in security and life-safety as an installer, salesman, service tech, trade journalist, project manager,and an operations manager. You can contact Colombo through TpromoCom, a consultancy agency based in Canton, Ohio, by emailing allan@Tpromo.Com, call 330-956-9003, visit www.Tpromo.Com.

More About Al Colombo

Al Colombo's Latest Opinion Posts

Read: 6 Keys to Hiring and Managing Commission Salespeople

6 Keys to Hiring and Managing Commission Salespeople

Considering starting an alarm company from scratch? Here are half a dozen factors to consider when bringing on potential sales candidates.

Read: Common Sense Advice on How to Avoid Buyer Confusion

Common Sense Advice on How to Avoid Buyer Confusion

One way to guard against alarm sensors not working properly due to bad installation is to create a quality control program.

Read: What to Know About the Difference Between Sales and Marketing

What to Know About the Difference Between Sales and Marketing

Qualified sales leads do not fall from the sky. You or someone in your sales organization must generate them. Here are insights to do just that.

Read: How You Can Give That Little Extra to Your Customer and Win the Contract

How You Can Give That Little Extra to Your Customer and Win the Contract

Oftentimes it’s those little extra things you do during a sales presentation that can make all the difference to the end customer.

Read: Diversification in a Maturing Market: Why Add These Services to Your Security Company

Diversification in a Maturing Market: Why Add These Services to Your Security Company

Security vet Al Colombo shares add-on services that you should consider making a part of your business — ranging from home automation to the Cloud.

Al Colombo's Latest Posts

Read: 6 Keys to Hiring and Managing Commission Salespeople

6 Keys to Hiring and Managing Commission Salespeople

Considering starting an alarm company from scratch? Here are half a dozen factors to consider when bringing on potential sales candidates.

Read: Common Sense Advice on How to Avoid Buyer Confusion

Common Sense Advice on How to Avoid Buyer Confusion

One way to guard against alarm sensors not working properly due to bad installation is to create a quality control program.

Read: What to Know About the Difference Between Sales and Marketing

What to Know About the Difference Between Sales and Marketing

Qualified sales leads do not fall from the sky. You or someone in your sales organization must generate them. Here are insights to do just that.

Read: Pros Talk Opportunities and Challenges in Alarm Signal Transmission

Pros Talk Opportunities and Challenges in Alarm Signal Transmission

Due to advances in cellular and IP communications, alarm signal transmission has changed more in recent years than during the preceding century.

Read: How You Can Give That Little Extra to Your Customer and Win the Contract

How You Can Give That Little Extra to Your Customer and Win the Contract

Oftentimes it’s those little extra things you do during a sales presentation that can make all the difference to the end customer.

Read: Diversification in a Maturing Market: Why Add These Services to Your Security Company

Diversification in a Maturing Market: Why Add These Services to Your Security Company

Security vet Al Colombo shares add-on services that you should consider making a part of your business — ranging from home automation to the Cloud.

Read: Keys to Unlocking More RMR in SMB & Residential Access Control

Keys to Unlocking More RMR in SMB & Residential Access Control

Today’s Cloud-based platforms, unified systems and mobile apps enable security pros to deliver large-scale benefits and controls to smaller commercial clients and smart home dwellers.

Read: The Security Integrator’s Guide to Profiting From Cloud Services

The Security Integrator’s Guide to Profiting From Cloud Services

Cloud-based video recording, retrieval and storage solutions are leading the charge for cultivating video surveillance as a service (VSaaS) offerings and profits. Discover current capabilities and demand, and pick up operational, marketing and sales tips.

Read: 6 Steps That Will Increase Past Customer Sales

6 Steps That Will Increase Past Customer Sales

One of the best kept secrets to increasing sales is your past customers. Here are six basic rules you should follow to assure that your past customers continue to depend on you for their upgrades and other security needs.

Read: How to Plug Into the Power of Vertical Niche Marketing

How to Plug Into the Power of Vertical Niche Marketing

Focusing on vertical markets enable you to develop specific markets which, in turn, enable you to develop partnerships and credibility within the installing security contractor community.

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