How to Plug Into the Power of Vertical Niche Marketing
Focusing on vertical markets enable you to develop specific markets which, in turn, enable you to develop partnerships and credibility within the installing security contractor community.
Al Colombo is a long-time trade journalist and professional in the security and life-safety markets. His work includes more than 40 years in security and life-safety as an installer, salesman, service tech, trade journalist, project manager,and an operations manager. You can contact Colombo through TpromoCom, a consultancy agency based in Canton, Ohio, by emailing [email protected], call 330-956-9003, visit www.Tpromo.Com.
Focusing on vertical markets enable you to develop specific markets which, in turn, enable you to develop partnerships and credibility within the installing security contractor community.
Your reputation depends on your quality of work. Here’s how to ensure maximum quality with examples of what not to do.
The need for credibility as the owner of a security company is essential to earning consistent, dependable profits. Here’s how to ingrain yourself in your community as an expert.
Focusing on vertical markets enable you to develop specific markets which, in turn, enable you to develop partnerships and credibility within the installing security contractor community.
Your reputation depends on your quality of work. Here’s how to ensure maximum quality with examples of what not to do.
The need for credibility as the owner of a security company is essential to earning consistent, dependable profits. Here’s how to ingrain yourself in your community as an expert.
Trends and advances in the security industry are examined, including the latest in AI, video surveillance, access control and intrusion detection.
Important considerations straight from the Department of Homeland Security to guide you in protecting the nation’s key areas of infrastructure.
The migration from analog to IP has many layers that can’t always be solved with one single solution.
Learn the technologies to step clients through the upgrade process – be it baby steps, significant migration tactics or a complete overhaul.
Multidwelling unit residences like apartments, dormitories and condominiums offer systems integrators opportunities to upsell into complementary technology areas such as access, A/V intercom, cameras, alarm panels and more.
Systems integrators can help end users of all sizes in the retail vertical who are collectively absorbing losses worth billions of dollars from vulnerabilities both outside and inside their establishments.
Get product information on devices from Arrow Revolution, Kwikset, Schlage and Yale.
Hear from industry veteran and CEO of PSA Bill Bozeman on his four decades working in security integration with the country’s leading systems integrators.
Join us for this free webcast as Tim Whall, CEO of ADT Security Services, speaks about his customer service philosophy and how he helped transform ADT from good to great in less than two years.
