Now in the mainstream, video content analysis continues to open newfound revenue opportunities across a wide range of vertical markets.
Al Colombo
Al Colombo is a long-time trade journalist and professional in the security and life-safety markets. His work includes more than 40 years in security and life-safety as an installer, salesman, service tech, trade journalist, project manager,and an operations manager. You can contact Colombo through TpromoCom, a consultancy agency based in Canton, Ohio, by emailing [email protected], call 330-956-9003, visit www.Tpromo.Com.
Al Colombo's Latest Posts
How to Fill Your Sales Funnel With Fresh, Quality Leads
Business begins and ends on the back of a company’s sales force. When sales does its job well, the organization will prosper for years to come.
6 Keys to Hiring and Managing Commission Salespeople
Considering starting an alarm company from scratch? Here are half a dozen factors to consider when bringing on potential sales candidates.
Common Sense Advice on How to Avoid Buyer Confusion
One way to guard against alarm sensors not working properly due to bad installation is to create a quality control program.
What to Know About the Difference Between Sales and Marketing
Qualified sales leads do not fall from the sky. You or someone in your sales organization must generate them. Here are insights to do just that.
Pros Talk Opportunities and Challenges in Alarm Signal Transmission
Due to advances in cellular and IP communications, alarm signal transmission has changed more in recent years than during the preceding century.
How You Can Give That Little Extra to Your Customer and Win the Contract
Oftentimes it’s those little extra things you do during a sales presentation that can make all the difference to the end customer.
Diversification in a Maturing Market: Why Add These Services to Your Security Company
Security vet Al Colombo shares add-on services that you should consider making a part of your business — ranging from home automation to the Cloud.
Keys to Unlocking More RMR in SMB & Residential Access Control
Today’s Cloud-based platforms, unified systems and mobile apps enable security pros to deliver large-scale benefits and controls to smaller commercial clients and smart home dwellers.
The Security Integrator’s Guide to Profiting From Cloud Services
Cloud-based video recording, retrieval and storage solutions are leading the charge for cultivating video surveillance as a service (VSaaS) offerings and profits. Discover current capabilities and demand, and pick up operational, marketing and sales tips.
6 Steps That Will Increase Past Customer Sales
One of the best kept secrets to increasing sales is your past customers. Here are six basic rules you should follow to assure that your past customers continue to depend on you for their upgrades and other security needs.
How to Plug Into the Power of Vertical Niche Marketing
Focusing on vertical markets enable you to develop specific markets which, in turn, enable you to develop partnerships and credibility within the installing security contractor community.
