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Author Profile

Mark Matlock

Mark Matlock is Senior Vice President at United Central Control, a division of Lydia Security Monitoring Inc.

More About Mark Matlock

Mark Matlock's Latest Opinion Posts

Read: Why It’s Important to Proactively Reach Out to Your Customers

Why It’s Important to Proactively Reach Out to Your Customers

Following up after alarm and service calls allows you to ensure customers are satisfied, in addition to giving you an opportunity to upsell your services.

Read: How to Solve Common Complaints Heard by Security Dealers

How to Solve Common Complaints Heard by Security Dealers

Learning to listen to clients’ complaints can help ease potential headaches. UCC’s Mark Matlock shares how.

Read: How Security Pros Can Incorporate DIY Systems

How Security Pros Can Incorporate DIY Systems

Selling DIY security systems isn’t as easy as you may think, but there are various ways to include it.

Read: How to Use Emergency Call Lists to Bump Your Bottom Line

How to Use Emergency Call Lists to Bump Your Bottom Line

UCC’s Mark Matlock explains how to capitalize on emergency call lists to create potential new subscribers.

Mark Matlock's Latest Posts

Read: Don’t Let Service Reps Ruin Your Reputation

Don’t Let Service Reps Ruin Your Reputation

First impressions are everything. Here’s how to avoid being called out — and potentially losing business — for poor customer service.

Read: Why It’s Important to Proactively Reach Out to Your Customers

Why It’s Important to Proactively Reach Out to Your Customers

Following up after alarm and service calls allows you to ensure customers are satisfied, in addition to giving you an opportunity to upsell your services.

Read: How to Solve Common Complaints Heard by Security Dealers

How to Solve Common Complaints Heard by Security Dealers

Learning to listen to clients’ complaints can help ease potential headaches. UCC’s Mark Matlock shares how.

Read: How Security Pros Can Incorporate DIY Systems

How Security Pros Can Incorporate DIY Systems

Selling DIY security systems isn’t as easy as you may think, but there are various ways to include it.

Read: How to Use Emergency Call Lists to Bump Your Bottom Line

How to Use Emergency Call Lists to Bump Your Bottom Line

UCC’s Mark Matlock explains how to capitalize on emergency call lists to create potential new subscribers.

Read: How to Prevent Attrition and Hold on to That Valuable RMR

How to Prevent Attrition and Hold on to That Valuable RMR

Don’t sit back idly while attrition takes its toll, take countermeasures.

Read: The Benefits of 3rd-Party Monitoring

The Benefits of 3rd-Party Monitoring

How third-party monitoring helps security pros focus on what they do best.

Read: The Secrets of Social Media Success

The Secrets of Social Media Success

Learn why a solid social media campaign can build brand recognition, customer loyalty and new opportunities.

Read: How to Deal With Upset Customers, Delicately

How to Deal With Upset Customers, Delicately

Setting proper expectations is one way to mitigate complaints.

Read: Security Dealers: Save Lives (And Add RMR) by Monitoring Carbon Monoxide Detectors

Security Dealers: Save Lives (And Add RMR) by Monitoring Carbon Monoxide Detectors

Educate your customer base on the silent dangers of carbon monoxide and how it behooves them to have their CO detectors monitored by professionals.

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