Don’t rest on your laurels after you acquire a new customer. Instead, remember the three “R’s”: revisit, remind and reinvest in your customers.
Mark Matlock
Mark Matlock is Senior Vice President at United Central Control, a division of Lydia Security Monitoring Inc.
Mark Matlock's Latest Posts
Avoiding Unfair Fines: How to Have a Say in Alarm Monitoring Policies
If you’re unwilling to engage in your communities and in your industry, you forfeit your right to complain when something like Sandy Springs comes down the pike.
Don’t Let Service Reps Ruin Your Reputation
First impressions are everything. Here’s how to avoid being called out — and potentially losing business — for poor customer service.
Why It’s Important to Proactively Reach Out to Your Customers
Following up after alarm and service calls allows you to ensure customers are satisfied, in addition to giving you an opportunity to upsell your services.
How to Solve Common Complaints Heard by Security Dealers
Learning to listen to clients’ complaints can help ease potential headaches. UCC’s Mark Matlock shares how.
How Security Pros Can Incorporate DIY Systems
Selling DIY security systems isn’t as easy as you may think, but there are various ways to include it.
How to Use Emergency Call Lists to Bump Your Bottom Line
UCC’s Mark Matlock explains how to capitalize on emergency call lists to create potential new subscribers.
How to Prevent Attrition and Hold on to That Valuable RMR
Don’t sit back idly while attrition takes its toll, take countermeasures.
The Benefits of 3rd-Party Monitoring
How third-party monitoring helps security pros focus on what they do best.
The Secrets of Social Media Success
Learn why a solid social media campaign can build brand recognition, customer loyalty and new opportunities.
How to Deal With Upset Customers, Delicately
Setting proper expectations is one way to mitigate complaints.
Security Dealers: Save Lives (And Add RMR) by Monitoring Carbon Monoxide Detectors
Educate your customer base on the silent dangers of carbon monoxide and how it behooves them to have their CO detectors monitored by professionals.
