Mark Matlock's Latest Posts
September 09, 2016
Setting proper expectations is one way to mitigate complaints.
June 14, 2016
Educate your customer base on the silent dangers of carbon monoxide and how it behooves them to have their CO detectors monitored by professionals.
March 28, 2016
Which practice has gotten a bad reputation for being unethical?
December 08, 2015
In what ways can alarm dealers utilize their central station’s automation system to improve their entire operation?
December 02, 2015
Referrals are often ‘hot’ leads for new customers because they come from a trusted friend or relative.
October 13, 2015
Promoting a team culture vs. a tyrannical culture can make a big difference in employee production and growth.
June 19, 2015
Learn why your security systems integration firm can’t afford NOT to invest in customer relationship management (CRM).
December 10, 2014
Learn tips on how alarm companies can protect their data and proprietary way of doing business.
December 04, 2014
Security alarm dealers need to prioritize their resources to control account attrition.
November 13, 2014
Most alarm dealers hire and fire employees on a routine basis. Terminated employees leave their company with some knowledge of confidential data and business practices of their former employer.