Author Profile

Ron Davis, SSI Contributor

Ron Davis is Security Sales & Integration's "What's the Big Idea?" columnist and contributing market analyst. He is president of Davis Marketing Group (DMG), a full-service consulting firm serving the security industry, which also includes GraybeardsRus. He has 35 years of industry experience, including founding Security Associates Int’l in the 1980s.

More About Ron Davis

Ron Davis's Latest Opinion Posts

Read: Should COVID-19 Give Security Companies Reason to Worry About Their Future?

Should COVID-19 Give Security Companies Reason to Worry About Their Future?

Are you concerned that your company is losing value, or that COVID-19 will help DIY put an end to pro security? Industry veteran and consultant Ron Davis explains why there’s no reason to worry.

Read: How to Get More More Residential Security Business With A/V, Automation

How to Get More More Residential Security Business With A/V, Automation

By “owning the home,” security pros can be a one-stop shop for customers looking for security, A/V and other connected services.

Read: Wholesale Alarm Monitoring Is Changing: Here’s How to Pick the Best Company

Wholesale Alarm Monitoring Is Changing: Here’s How to Pick the Best Company

As the wholesale alarm monitoring segment becomes commoditized, the main differentiating factor today is the quality of service offered to the end user.

Read: How to Hire and Nurture Young Security Professionals

How to Hire and Nurture Young Security Professionals

Ron Davis proposes the establishment of a basic alarm/security industry training program to help new hires.

Read: Why Security Pros Should Be Thankful for Interns and Industry Associations

Why Security Pros Should Be Thankful for Interns and Industry Associations

Ron Davis talks to the president of the Electronic Security Association about the many benefits of hosting internships and joining industry associations.

Ron Davis's Latest Posts

Read: An Old Friend Rides Off Into the Sunset

An Old Friend Rides Off Into the Sunset

The passing of Alarm industry pioneer George Smith III prompts pause to ponder losses, contributions.

Read: Big Idea of the Month: Inside the Selling Process

Big Idea of the Month: Inside the Selling Process

Go inside the selling process experienced by Doug Wilson, a former Minneapolis alarm dealer who decided it was time to exit the industry.

Read: Big Idea of the Month: Build Your Foundation With RMR

Big Idea of the Month: Build Your Foundation With RMR

Kelly Bond imparts wisdom learned over the 20 years she’s spent working with different financial companies in the alarm industry.

Read: A Memorial Day Remembrance: No Longer Taking America for Granted

A Memorial Day Remembrance: No Longer Taking America for Granted

Industry icon Ron Davis reflects on his decision to enlist in the U.S. Army in 1956 and how that experience forever changed him.

Read: Big Idea of the Month: Understand Your True Labor Costs

Big Idea of the Month: Understand Your True Labor Costs

NetOne Managing Director David Carter shares with Ron Davis the most important lessons he’s learned over the years.

Read: Big Idea of the Month: Use Resources That Are Available to You

Big Idea of the Month: Use Resources That Are Available to You

Independent Alarm’s Jamie Kurth explains why when he asks experts questions that are going to help him, he’s going to listen.

Read: Big Idea of the Month: Adapt by Developing New Ways of Communication

Big Idea of the Month: Adapt by Developing New Ways of Communication

Ron Davis reflects on his 2020, including the lack of travel, how he has been communicating with peers and customers, and more.

Read: Big Idea of the Month: Don’t Be Reactive, Think Ahead and Be Proactive

Big Idea of the Month: Don’t Be Reactive, Think Ahead and Be Proactive

Bates Security’s Jeremy Bates shares how he’s running his business during one of the most disruptive periods the security industry has ever known.

Read: Big Idea of the Month: Utilize Happy Customers as ‘Centers of Influence’

Big Idea of the Month: Utilize Happy Customers as ‘Centers of Influence’

Here’s why existing customers can help you sell security and home automation easier than talking to strangers.

Read: Big Idea of the Month: Don’t Let Dour Times Sour Your Sense of Humor

Big Idea of the Month: Don’t Let Dour Times Sour Your Sense of Humor

Ron Davis says when the pandemic is finally through, people are going to be looking for something less serious than a security or safety system. Here’s what you can offer.

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