Author Profile

Ron Davis, SSI Contributor

Ron Davis is Security Sales & Integration's "What's the Big Idea?" columnist and contributing market analyst. He is president of Davis Marketing Group (DMG), a full-service consulting firm serving the security industry, which also includes GraybeardsRus. He has 35 years of industry experience, including founding Security Associates Int’l in the 1980s.

More About Ron Davis

Ron Davis's Latest Opinion Posts

Read: Should COVID-19 Give Security Companies Reason to Worry About Their Future?

Should COVID-19 Give Security Companies Reason to Worry About Their Future?

Are you concerned that your company is losing value, or that COVID-19 will help DIY put an end to pro security? Industry veteran and consultant Ron Davis explains why there’s no reason to worry.

Read: How to Get More More Residential Security Business With A/V, Automation

How to Get More More Residential Security Business With A/V, Automation

By “owning the home,” security pros can be a one-stop shop for customers looking for security, A/V and other connected services.

Read: Wholesale Alarm Monitoring Is Changing: Here’s How to Pick the Best Company

Wholesale Alarm Monitoring Is Changing: Here’s How to Pick the Best Company

As the wholesale alarm monitoring segment becomes commoditized, the main differentiating factor today is the quality of service offered to the end user.

Read: How to Hire and Nurture Young Security Professionals

How to Hire and Nurture Young Security Professionals

Ron Davis proposes the establishment of a basic alarm/security industry training program to help new hires.

Read: Why Security Pros Should Be Thankful for Interns and Industry Associations

Why Security Pros Should Be Thankful for Interns and Industry Associations

Ron Davis talks to the president of the Electronic Security Association about the many benefits of hosting internships and joining industry associations.

Ron Davis's Latest Posts

Read: Big Idea of the Month: Use Resources That Are Available to You

Big Idea of the Month: Use Resources That Are Available to You

Independent Alarm’s Jamie Kurth explains why when he asks experts questions that are going to help him, he’s going to listen.

Read: Big Idea of the Month: Adapt by Developing New Ways of Communication

Big Idea of the Month: Adapt by Developing New Ways of Communication

Ron Davis reflects on his 2020, including the lack of travel, how he has been communicating with peers and customers, and more.

Read: Big Idea of the Month: Don’t Be Reactive, Think Ahead and Be Proactive

Big Idea of the Month: Don’t Be Reactive, Think Ahead and Be Proactive

Bates Security’s Jeremy Bates shares how he’s running his business during one of the most disruptive periods the security industry has ever known.

Read: Big Idea of the Month: Utilize Happy Customers as ‘Centers of Influence’

Big Idea of the Month: Utilize Happy Customers as ‘Centers of Influence’

Here’s why existing customers can help you sell security and home automation easier than talking to strangers.

Read: Big Idea of the Month: Don’t Let Dour Times Sour Your Sense of Humor

Big Idea of the Month: Don’t Let Dour Times Sour Your Sense of Humor

Ron Davis says when the pandemic is finally through, people are going to be looking for something less serious than a security or safety system. Here’s what you can offer.

Read: Big Idea of the Month: Use Locksmiths As Your Secret Referral Weapon

Big Idea of the Month: Use Locksmiths As Your Secret Referral Weapon

Ron Davis has heard from multiple people in the locksmithing business that it is a natural lead-in to all security products.

Read: Should COVID-19 Give Security Companies Reason to Worry About Their Future?

Should COVID-19 Give Security Companies Reason to Worry About Their Future?

Are you concerned that your company is losing value, or that COVID-19 will help DIY put an end to pro security? Industry veteran and consultant Ron Davis explains why there’s no reason to worry.

Read: Big Idea of the Month: Embrace Change to Achieve Success

Big Idea of the Month: Embrace Change to Achieve Success

As the security industry goes through a paradigm shift, Affiliated Monitoring Founder Daniel Oppenheim says it is important to embrace those changes.

Read: Big Idea of the Month: Your Business Should Always Be for Sale

Big Idea of the Month: Your Business Should Always Be for Sale

Perennial Software Co-Founder Michael Marks says while you don’t need to be looking for buyers, you should be willing to listen when offers come your way.

Read: Big Idea of the Month: Focus on Problems, Not Just the Symptoms

Big Idea of the Month: Focus on Problems, Not Just the Symptoms

When things are going bad, focus. When things are going good, focus. When there is pressure, don’t look for a miracle, focus on what it is you do well.

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