One resolution you absolutely can stick with is adopting or expanding your company’s involvement with video monitoring.
Scott Goldfine
Scott Goldfine is Marketing Director with Elite Interactive Solutions, Inc. Prior to joining Elite, he served as Security Sales & Integration’s chief editor for about 25 years.
Scott Goldfine's Latest Posts
Make Your Marketing Mark in 2026!
A central component of the security industry’s growth has been the advancement of sales and marketing practices, strategies and materials.
Between Us Pros: The Upsell Upside of Remote Video Surveillance
It’s hard to beat remote video surveillance and monitoring in effectiveness for the customer and profitability for the security integrator.
Why Security Industry Events Should Be on Your Horizon
Most security dealers, integrators and monitoring companies are overlooking a powerful marketing opportunity by ignoring in-person events.
Dispatching Poor Police Perceptions
Security industry owners and operators have to extend themselves to more wholly support and forge deeper ties with police.
Maintaining Monitoring Center Resiliency and Continuity Under Fire
Implement robust monitoring center backup systems for power, connectivity and facilities, with active-active setups preferred.
How Security Integrators Can Adapt to AI’s Additive Video Value
Video, coupled with artificial intelligence, machine learning and data aggregation, is rapidly advancing what is possible.
Between Us Pros: Inspiring Greater Good of the Security Industry
Most security industry pros will tell you that ensuring people’s safety and well-being is what makes them proud to do their jobs every day.
Between Us Pros: Illuminating Security Conference Offers Key Insights
Barnes-Buchanan is a deal-making conference at which investors, lenders, borrowers, buyers and sellers network in a relaxed setting.
Between Us Pros: Don’t Let Your Video Monitoring Guard Down
The litmus test for video monitoring will be at ISC West 2025, scheduled for March 31 to April 4 in Las Vegas.
Between Us Pros: Rely on Genetec Founder and CEO Pierre Racz to Keep It Real
Genetec founder and CEO Pierre Racz has been the man behind the Montreal-based company’s innovative vision since it launched in 1997.
Between Us Pros: Is Your Security Prepared to Weather the Storms on the Horizon?
Turn the latest round of devastating storms into a reminder to review emergency plans and procedures with your channel partners.
