Napco: Smart Cellular Security Protects Homeowners and the Pro Channel
Today’s cellular technology has become pivotal in security, not only in enabling dealer/integrators the bandwidth to offer broader, lucrative account services but also in transmitting alarms to monitoring stations.
There have been more substantive changes in the home security marketplace in the past 10 years than likely the preceding three decades-plus combined.
During that relatively short period, “home security” has transitioned from a foreboding traditional hardware necessity to a new hybrid hardware/service-based model, replete with welcome consumer remote options and addictive conveniences. Successful dealers and manufacturers have likewise been dynamic and responsive enough to keep pace.
True story, long ago Napco worked with Parks Associates to conduct a series of focus groups where, after being shown all kinds of options and examples, consumers cited their cellphones (then flip-phones) as the ideal security system interface they would want. And now in a society armed with omnipresent smartphones — that’s exactly what we have evolved to.
Today’s cellular technology has become pivotal in security, not only in enabling dealer/integrators the bandwidth to offer broader, lucrative account services ( i.e., smart home features/schedules [SHaaS], remote security control, video MMS & SMS notifications) but also in transmitting alarms to monitoring stations, given disappearing POTs lines.
Napco’s answer to help professionals compete in the newly attractive mass residential market, faced with DIYs, was to create iSecure. This all-inclusive pro system comes with our popular StarLink Cellular already inside. Bar none, it’s designed to provide the lowest equipment cost, easiest installation and fastest programming (from a smart device).
In doing so it enables dealers to get the quickest payback and return on investment, while providing more savvy consumers true security and smart security control — their way, flexibly from their phone, or a more traditional wireless keypad or iSecure’s multifunction touchscreen with onscreen video viewing and automation built in.
Author
Judy Jones is Vice President, Marketing, Napco Security Technologies
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