Nest Unveils a Home Security System for $499; MONI to Provide Optional Monitoring
The system is intended to compete with the likes of ADT, Vivint and DIY providers such as Abode, Scout, SimpliSafe and others.
SAN FRANCISCO — The residential security and home automation space just got more competitive. At a hardware event here today, Nest unveiled a new modular system to compete with the likes of ADT, Vivint and DIY providers such as Abode, Scout, SimpliSafe and others.
The Nest Secure starter set will cost $499 and include three central components:
- Nest Guard — central hub with 85db siren, backup battery, LTE/3G backup, arm/disarm capabilities
- Nest Detect — $59 door/window sensors with built-in technology to track who is home
- Nest Tag — $25 tracking device to help users locate keys and other important personal affects
Nest Guard is the centerpiece of the system. It is a small, hockey puck-shaped device with a keypad on top, according to theverge.com. Placed at the front door, the device communicates with the smaller Nest Detect, which can be placed throughout a home. If not disarmed upon entry, the Nest Secure system triggers the siren. For every action along the way, the system sends alerts to smartphones.
Nest has contracted with third-party central station MONI to offer professional monitoring. The collaboration with Nest will expand the company’s addressable market beyond traditional homeowners and drive greater penetration into the $80 billion connected home market, says MONI President and CEO Jeff Gardner.
“Throughout the last year, we have made meaningful progress diversifying our distribution channels and improving the overall economics of the business. We see MONI’s relationship with Nest as a continuation of our strategic growth initiatives and our commitment to bringing customers the most innovative and cutting-edge home security technology available today,” Gardner says.
Nest is also selling cellular backup service through T-Mobile for $5 a month or $50 a year, in the event power or Wi-Fi is lost and users want Secure to stay online.
Nest is said to be hyping the simplicity and attention to detail in Nest Secure. For example, a gentle voice from the Nest Guard will tell users how long they have to leave the home once the system is armed. Users can also set times to automatically arm/disarm the system.
The Nest Secure system also integrates with the company’s other products, including its existing Nest Cam security system, to control the whole system from an app.
Beginning in November, Nest will market the system first in the United States in a starter pack — including the Guard, two Detects and two Tags — for $499. The system will be made available in Canada and Europe next year, according to theverge.com. The company will also begin selling the standalone Nest Detect units for $59 and additional Nest Tags for $25 apiece. Preorders started Sept. 20.
Nest also partnered with lock maker Yale to develop a joint smart lock — named the Nest + Yale lock — that will tie into the Secure system as well. Upon unlocking the front door, the device can disarm the system alongside any of the other three available disarm methods.
Security Is Our Business, Too
For professionals who recommend, buy and install all types of electronic security equipment, a free subscription to Security Sales & Integration is like having a consultant on call. You’ll find an ideal balance of technology and business coverage, with installation tips and techniques for products and updates on how to add sales to your bottom line.
A free subscription to the #1 resource for the residential and commercial security industry will prove to be invaluable. Subscribe today!
Leave a Reply