Ring Helps Drive More Homebuilders Into Smart Tech
Video doorbells are now standard features in 32% of newly built homes, which can drive installation of even more tech amenities.
The demand among homebuilders for smart home technology is growing, and integrators can thank the popularity of Ring Video Doorbells for much of that growth.
According to new research from Utopia, nearly one-third (32%) of homebuilders now report marketing video doorbells as a standard amenity in their newly constructed homes. That is by far the most popular smart home technology that builders have migrated from an option to a standard amenity, well ahead of whole-house controls, smart fitness equipment, and home monitoring systems.
At the same time, the Utopia study reveals video doorbells are the most popular smart home upgrade option, with nearly 42% of builders offering it to their prospective buyers.
The broad acceptance of smart home technology as standard and optional features by builders has been a long time coming. Builders have historically been reticent to include any kind of smart technology in their homes, fearing potential construction delays due to tech installation and possible future service calls, among other reasons.
But all that has changed, likely due to broad consumer awareness of integrator-friendly products from companies like Ring, a leading brand in video doorbells among custom integrators with a 64% market usage, according to Security Sales & Integration sister publication CE Pro’s 2021 CE Pro 100 Brand Analysis Study.
As the primary tech installation partners for homebuilders, integrators are beneficiaries of the changing attitude among builders toward smart home technology. Video doorbells from Amazon-owned Ring can be the centerpiece for a conversation between integrators and consumers about other technology in the home, such as lighting, WiFi, audio, indoor air quality and more.
Earlier this year, Lennar announced “Lennar Communities Connected by Ring,” a suite of connected home products in new Lennar homes that can all be managed from the Ring app. Lennar Communities Connected by Ring brings security and smart home amenities together in a single app using the Ring Alarm security system and Ring Video Doorbell Pro, integrated with technologies from Level Lock, eero, Flo by Moen, Honeywell Home by Resideo and myQ Smart Garage Door Opener. Additional compatible devices can also be added a la carte as homeowners create a home security system that is unique to their needs.
Ring’s work with Lennar is just one of many integrations with other brands such as Savant, Lutron, Holovision, Masonite and Snap One. Savant systems fully integrate with both the Ring X Line and Ring consumer devices to allow CE pros and customers to see Live View, notifications and two-way audio from their Ring devices via the Savant control. Savant also offers the Ring X Line for sale via its Savant Store.
Doorway entry system manufacturer, Holovision, offers the Holovision Powered by Ring product line for the professional installation industry. The line of four products enables integrators to design customized access control systems for their clients and utilizes PoE hardware from the Ring Video Doorbell Elite, which can then be combined with the client’s or integrator’s preferred access technologies.
Along with the Holovision Powered by Ring product, another access control option is the new Ring Access Controller Pro 2, which is a device that supports remote entry access and secure, ingate package deliveries via Key by Amazon.
Ring devices also integrate with lighting control industry leader Lutron Electronics. The integration allows customers to set their front door and entry lights controlled by a Lutron system to turn on when a linked Ring device detects motion, or when the doorbell is pressed. The addition of lighting to a door entry event adds another layer of security by giving the impression that someone is home. The integration is supported by the Caséta by Lutron and the newly-announced Radio RA3 smart lighting control systems and compatible Ring devices.
In one of its more unique collaborations, Ring is partnering with Masonite International Corp., a leading manufacturer of interior and exterior doors. The collaboration embeds Ring Video Doorbell technology, along with Yale Home smart lock technology, into the Masonite door to create their first-ever smart door. According to Masonite, the patent-pending technology is the most significant advance in research and development for its doors since the founding of the company back in 1925.
The newest Ring relationship is with Snap One, which now distributes 56 SKUs of Ring devices, including the Ring X Line, online and via its nationwide network of branches. Snap One Local Pro Stores will serve integrators with in-stock availability of Ring Video Doorbells, Chimes, Security Cams, Smart Lighting, X Line, and Ring Alarm, as well as compatible sensors like a Panic Button, Smoke/CO Listener, and Flood & Freeze Sensor.
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