SentryNet Launches DIY Smart Home Security System for Dealers to Market

The wholesale central station’s SWARM Secure is a self-installed solution intended to be professionally monitored and supported by local security dealers.

MEMPHIS, Tenn. — Wholesale central station SentryNet is debuting a self-installed smart home security system the company says will allow installing security contractors to offer a competitive solution direct to end users.

Called SWARM Secure, the system is part of a continued, value-added dealer program that SentryNet says it has been developing over the past several years. SentryNet Marketing Manager Peggy Marie Page tells SSI it is a proprietary development with a technology partner. The solution consist of a smart hub, sensors and contacts that is managed through a mobile application. Other additions to the program include:

  • Strategic partnerships with leading security product manufacturers, offering exclusive discounts and education programs to security dealers
  • Creation of a dealer advisory board, comprised of 20 top growing security dealers who help SentryNet create strategic direction
  • Dealer portal, with education opportunities, marketing resources and industry information

In an announcement, SentryNet cites market research that suggests one-third of the smart home security systems in 2020 will be self–installed.

“Our dealers look to us to provide innovative solutions to help them continue to grow in this fast-paced market,” says Julie Beach, SentryNet’s vice president of sales and marketing. “SWARM Secure offers unique value to consumers with an easy-to-use, self-installed smart security system that is also professionally monitored and supported by a local security dealer.”

Various other self-installed security systems are missing one or all of these key components, leaving consumers on their own once the system is sold, Beach continues.

Interested security dealers attending ASIS 2017 in Dallas (Sept. 25-28) can discuss the new offering with company representatives at the SentryNet exhibit booth (#2222).

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About the Author


Although Bosch’s name is quite familiar to those in the security industry, his previous experience has been in daily newspaper journalism. Prior to joining SECURITY SALES & INTEGRATION in 2006, he spent 15 years with the Los Angeles Times, where he performed a wide assortment of editorial responsibilities, including feature and metro department assignments as well as content producing for Bosch is a graduate of California State University, Fresno with a degree in Mass Communication & Journalism. In 2007, he successfully completed the National Burglar and Fire Alarm Association’s National Training School coursework to become a Certified Level I Alarm Technician.

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