TMA Mid-Year Meeting Examines Monitoring Beyond Usual Use Cases

Twenty percent of the population will be 65 or older by the year 2030. This demographic represents an enormous opportunity for technology to play a role for these consumers. As Parks explained, COVID-19 has played a large role in the 65-plus age group turning to services in a very dramatic way. Consider: 29% used video conferencing for the first time; 22% used grocery store delivery and pickup; 55% are using OTT media services; 27% had a telehealth or remote consultation.

“These types of services are made possible as a result of the connected devices that consumers have in their homes. And really, there’s a misperception about older consumers and their inability to embrace technology or easily use it. In fact, our data is showing a lot of the opposite.

We’ve seen really notable increases in smartphone adoption, as well as smart home device adoption, and continue to see these areas growing particularly as older consumers and caretakers can easily understand the value that’s provided from these experiences,” Parks said.