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2018 Goals: Here’s Why Measuring Your Attrition Should Be a Priority

The Financial Difficulties category within reasons for attrition jumped from 7.9% to 8.7% as that reason continues to approach its 2013 high of 9.3%. It is important to note that the majority of this increase was driven by the commercial sector of the companies that reported by segment of their markets this year.

No Longer Using the System jumped in 2016 (10.8% in 2015 versus 12% in 2016) while Lost to Competition decreased for the second year in a row from 16% to 14.9%. Although Lost to Competition decreased year over year, it is still high enough to indicate that large number of customers that are trading security providers, which TRG expects to continue as the industry continues to experience further consolidation and the impact of takeovers by the cable providers.

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