2025 Security Industry Predictions: Jordan Lippel, VP, Sales & Alliances, ECAMSECURE
Lippel, vice president of strategic sales and alliances at ECAMSECURE, looks at what’s ahead this year for the security industry.
Photo courtesy of ECAMSECURE
The 2025 portion of our 2025 Security Industry Predictions series kicks off with prognostications from Jordan Lippel, vice president of strategic sales and alliances at ECAMSECURE:
Security Sales & Integration: Without getting into specific vendors or branded solutions, what technology category or solution area do you see as 2025’s ripest, most profitable growth opportunity for security dealers, installers, and integrators?
Jordan Lippel: In 2025, we expect to see continued growth in artificial intelligence-driven video analytics and remote video monitoring solutions. These technologies enable real-time monitoring, anomaly detection, and instant alerts, offering scalable, cost-effective ways to enhance security operations.
These technologies’ ability to proactively enhance security operations by detecting and mitigating threats, all while reducing costs and freeing up security professionals to focus on other valued added tasks, makes them an attractive field for dealers and integrators.
SSI: These days, we’re all hearing a lot about cloud migration, AI/machine learning, crime deterrence vs. crime reactiveness, etc. Which of these “hot topics” do you think is overplayed? Which ones do you think will truly transform the practice of security integration in the coming years?
Lippel: Technology is advancing at an incredible pace, so even in areas that have been subject to hype, the capabilities are very quickly catching up with the promise.
The industry is undergoing an accelerated digital transformation, with hybrid security models that blend automated systems with human expertise redefining the field, enhancing security outcomes while addressing the limitations of traditional approaches.
AI, IoT, and Big Data lead this evolution. AI-powered tools like predictive analytics, facial recognition, and behavior analysis enable continuous, real-time monitoring and smarter threat detection. These technologies not only improve response times but also allow human guards to focus on tasks requiring critical thinking, creating a more effective and resource-efficient system.
This hybrid model shifts the focus from reactive to proactive security, offering scalable, intelligent solutions that will fundamentally change how the industry operates in the coming years.
SSI: On the business and operations side, which single factor (e.g., interest rates, talent-related issues, geopolitical stressors) poses the biggest challenge for the security industry right now? How can business owners mitigate their downside risk?
Lippel: In 2025, economic volatility, driven by factors such as inflation, interest rates, and global conflicts, remains a key challenge for security businesses. These pressures affect operational costs, customer budgets, and long-term planning.
To mitigate these risks, businesses should focus on proactive strategies, including diversifying their service offerings, leveraging cost-effective technologies, and maintaining strong partnerships. By balancing human expertise with advanced solutions, companies can enhance their resilience and adapt to changing market conditions.
SSI: What’s getting better about the security industry these days? What seems to be getting worse and worse?
Lippel: The security industry is evolving with AI, IoT, and automated systems, enhancing cost efficiency and operational effectiveness. AI-powered surveillance and access control provide real-time monitoring, faster threat detection and reduced human error, while 5G improves data transfer and communication from remote monitoring solutions.
These innovations enable proactive security approaches, allowing organizations to address risks before they escalate.
However, challenges remain. Compliance with data privacy laws, compatibility with legacy systems, and high upfront technology costs are important considerations, which can be solved by choosing the right partner. Continuous training and system maintenance are also crucial for maximizing benefits.
Future opportunities include blockchain for data security, eco-friendly solutions that minimize their environmental footprint, and the use of AR/VR for immersive training.
SSI: What’s liable to catch some security dealers, installers and integrators off guard in the coming year?
Lippel: Technology including AI, IoT and automation is advancing so rapidly that security professionals must be intentional in keeping ahead of the curve. Integrating these innovations with existing systems may be more complex than expected, with challenges around data privacy, regulatory compliance and system compatibility so it is crucial to select knowledgeable partners well versed in these topics.
Dealers and integrators who don’t adapt their offerings to include intelligent, data-driven technologies, while considering how they fit into the broader security picture, risk falling behind competitors who do.
SSI: What’s the single most pressing issue that professionals in the security industry should look to tackle right now?
Lippel: The most pressing issue is adapting to the evolving threat landscape by integrating advanced technologies with human expertise. As security threats grow more complex, in part driven by geopolitical uncertainty and events, leveraging AI, machine learning and automated systems enhances threat detection, response and efficiency.
This hybrid approach optimizes resource allocation, reduces costs, and ensures security frameworks remain proactive and resilient. Staying ahead of technological advancements is crucial for addressing emerging risks and maintaining effective protection.
SSI: Finish this sentence: 2025 will be remembered as the year that the security industry…
Lippel: … redefined itself through the seamless integration of AI and mobile technology, setting a new standard for proactive, scalable and cost-effective security solutions.
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