How Acadian Won the 2021 SAMMY Award for Best Sales Brochure

Acadian Total Security’s interactive video brochure features selectable clips for each of the company’s services.

The COVID-19 pandemic created a bit of a conundrum when it came to getting face-to-face with prospective customers. The majority of businesses relied on sending emails, making phone calls or having virtual meetings.

Not content with that status quo, Lafayette, La.-based Acadian Total Security (ATS) came up with an innovative sales brochure to mail and drop off to prospective clients.

Instead of creating a typical trifold pamphlet or PDF, the integrator developed a brochure that utilized a video screen to convey information. “With limited face-to-face meetings, we needed a piece that was intriguing, informative and impressive enough to set Acadian Total Security above our competitors,” explains Michelle Trahan, division coordinator, Acadian.

Clad in ATS’ colors and branding, the tablet-size brochure focuses on the integrator’s various commercial offerings. The inside left cover features a descriptive paragraph detailing the commercial services.

On the right side, a 5-inch video screen automatically plays upon opening that outlines the history of the company. Under the screen are controls to play/pause, skip video, return to previous video and volume buttons.

Beneath the controls are buttons that can be pressed to play videos for different services provided by ATS. The access control button takes the viewer through the company’s Cloud-based access control solutions and integration possibilities. The security/fire protection button delves into available sensors, including heat and smoke.

The A/V integration button details the company’s services related to intercoms, lighting and shade controls, televisions, and speakers. The thermographic cameras video explains ATS’ new solutions related to thermal screening, as well as other health screening solutions provided by its other divisions.

The fleet management button gives an overview of the company’s Total Fleet Management platform, which includes GPS tracking, detailed reporting, dash cams and more. Lastly, a video surveillance button delves into the integrator’s myriad surveillance solutions and live video monitoring.

About the Author

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Steven A. Karantzoulidis is the Web Editor for Security Sales & Integration. He graduated from the University of Massachusetts Amherst with a degree in Communication and has a background in Film, A/V and Social Media.

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