Alert 360 to Open Retail Experience Center in Tulsa, Okla.
The center will provide Tulsa consumers a user-friendly, hands-on experience with home security, business security and smart home solutions.
TULSA, Okla. — Alert 360, based here, recently broke ground in Tulsa on a new go-to-market concept, the Alert 360 Retail Experience Center.
The center will provide Tulsa consumers a user-friendly, hands-on experience with home security, business security and smart home solutions. For convenience, the company is locating the center on one of the highest traffic corners in Tulsa, at the site of a former gas station.
The company, which supports more than 75 different Internet of Things (IoT) and security products, will create an inviting space for current and potential customers to view, interact with and design various options in home and business security and automation, according to an announcement.
“With the integration of home and business security systems with automation, smart devices, and smartphones, our services have become commonplace and popular especially among Tulsa’s tech-savvy home and business owners,” states Don Fuson, general manager, Alert 360 Tulsa. “Home and business owners most often use our free mobile app to view, connect with, and manage their homes or workplaces when they can’t be in two places at once, so it makes sense to provide a convenient location for people on-the-go to stop and visit with us.”
Fuson continues, “Today’s security solutions — from security cameras, doorbell cameras and smart locks to automated lights and entertainment systems — are easily operated with the tap on a keypad, phone, or Apple Watch. Our new Alert 360 security retail space will provide a place for security consumers to experience this and more.”
The new center will also be used to launch the company’s first combined retail and branch location, which can be emulated across Alert 360’s national footprint, Fuson says.
The retail center will contain a more robust version of Alert 360’s Mobile Experience Centers, which were launched in 2018 and have been successful in demonstrating the many benefits of today’s and future security and automation products to thousands of consumers, according to the announcement.
As a leading national security company, Alert 360 partners with global technology providers to continually develop and offer home security and business security services that create a better experience for consumers, including this new retail center.
“Today more than ever, tech-based companies especially need to adapt to the changing competitive landscape and have the courage to innovate with different go-to-market strategies. While we have focused significant marketing on the digital front at Alert 360, there is nothing like a consumer being able to touch, feel, and try our security products in person and participate in a demonstration with an Alert 360 security and automation expert,” states Richard Ginsburg, president and CEO.
Alert 360’s new Retail Experience Center in Tulsa also will have an open-air event space. In this space, the company plans to host community events and open houses, sharing valuable security tips, crime prevention solutions, and support of local Tulsa charitable efforts. The center is scheduled to open in the third quarter of 2020, with a showcase of new Alert 360 products and services developed in conjunction with the company’s technology partners from around the world. W Design is serving as architects for the project.
“We are honored to be a part of Alert 360’s growth and to collaborate on the visual branding of the company’s new location at 61st & Sheridan,” says Weldon Bowman, founder and principal, “It’s important to us to re-purpose Tulsa’s existing architecture by creating a unique experience for Alert 360’s customers, as well as the general public.”
In addition to its Tulsa location, in Oklahoma, the company operates an alarm monitoring and customer service center in Tulsa and has branches in Clinton, Miami and Oklahoma City. The company also has a network of branches from coast to coast, providing local security services for its more than a quarter of a million home or business security customers.
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