Alula to Host Virtual Trade Show to Demo New Portfolio Additions

Held over two days, the free online event will include updates on new products, custom interactive controls and the expanded Alula Pro Partner Program.

ST. PAUL, Minn. — Alula, a leading provider of smart security and automation systems for professional installers, will host a free, two-day virtual trade show on March 24 and March 26.

The online event will give participants an overview of Alula’s new products and services that would have debuted at ISC West, which had to be rescheduled due to the coronavirus crisis.

To gain access to this content, register via the following links:

  • Day 1: Tuesday, March 24, noon to 3 p.m. (EDT)
  • Day 2: Thursday, March 26, noon to 3 p.m. (EDT)

On Day One, Alula will showcase its new products and services, and provide detailed information on how to help customers overcome the challenges related to the 3G Cellular Sunset, and more. Day Two will focus on Alula’s new access control partnership with Brivo. The  company will also talk about the benefits of its new Pro Partner Program, plus a panel of experts will answer questions and discuss the product roadmap.

“In our industry, conferences have long been the gold standard for exchanging ideas, answering tech questions and strengthening professional relationships. Given the current challenges in meeting with our customers and partners in-person, we feel this forum is our next-best alternative,” says Brad LaRock, vice president of marketing. “This virtual trade show will allow Alula to share our latest updates and engage with our professional smart home security installers so they continue to expand their businesses and service their customers in the coming months.”

During the live broadcast, Alula will also be giving away prize packages of security equipment and cameras to randomly chosen attendees.

“We wanted this event to have some of the fun interactive elements of our trade show booth,” LaRock says. “We still plan to be at ISC West in July, but this is a way we can keep in touch with our partners virtually and give them a sneak peek at some of the new products and interactive services we’re rolling out this year.”

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