Alula Partners With 3 Security Industry Rep Firms to Increase U.S. Presence

Alula states the collaborative efforts with Thomasson Marketing Group, Lanier Rep Group and Security Solutions Incorporated will enable it to expand relationships and provide an extension to its existing sales team.

ST. PAUL, Minn. — Alula, a provider of smart security and system communications for professional installers, announces a partnership with three regional manufacturer representative firms to expand its footprint across the U.S.

The collaborative efforts with Thomasson Marketing Group (TMG), Lanier Rep Group (LRG) and Security Solutions Incorporated (SSI) will enable Alula to expand relationships and provide an extension to their existing sales team, according to the company.

Alula says the partnerships will first focus on the quickly waning opportunity to help alarm dealers prepare for the Verizon CDMA sunset, scheduled for the first week of January 2023. Alula is focused on ensuring its residential and commercial technology solutions are available to those migrating to newer and more advanced technologies.

Alula’s BAT-Connect and BAT-Fire communicators are equipped with LTE-M cellular technology. These communicators are designed for new installations, system upgrades and takeovers, and allow dealers to lessen the number of communicators they have to carry in inventory, according to the company.

“With over seven decades of security industry expertise between the three firms, we are excited to partner with TMG, LRG and SSI to provide those in need of security, automation and smart property solutions with Alula products,” says Dave Mayne, chief revenue officer, Alula. “The relationships developed and forged by these three firms will allow our broad range of applications and consistent system management experience to reach more users.”

Secondly, Alula says its wireless smart security solution Connect+ continues growing in popularity among dealers who want a value-rich and versatile platform that can be used to cover simple to complex installations. These rep firms will help further expand the knowledge of the system to alarm dealers of all sizes and focus. A broadened understanding of Alula’s products and services will be paramount as Alula prepares for the launch of a new hybrid panel solution in 2023, the company says.

“This partnership is a win-win for both Alula and these rep firms, with Alula getting assistance from firms that already have great presence in the SMB and commercial segments of the security market, and the rep firms being able to leverage an industry-leading portfolio of smart intrusion products and services to their existing clients,” adds Mayne.

Each representative firm will be focused on selling Alula products in a different region of the U.S. TMG is positioned to reach the Western region; LRG targeting the south and central part of the country; and SSI will cover the Eastern U.S.

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