New Alula Tools Help Dealers Finance, Scale and Market Their Business

Alula is also introducing special promotions to offer another way for dealers to earn Pro Points that can be used to offset marketing expenses.

ST. PAUL, Minn. — Alula, a provider of smart security and automation systems for professional installers, has released a suite of enterprise-level tools to its Pro Partner Program.

The new tools are said to enable dealers to scale their business quickly, seamlessly and cost-effectively.

Further building out a program launched in 2019 that provides incentives, marketing support, product training and access to an online resource center, Alula will offer new programs for financing, lead-generation, special promotions and marketing campaigns.

“Many security professionals today are looking over their shoulder as tech giants like Amazon make inroads into the connected smart-home and security space,” says Warren Hill, Alula’s director of partner development. “As the trusted partner of the installers who use our products, we are offering additional tools and services that help level the playing field. Our Pro partners will find that these services help them save money as they onboard new customers and grow their operations.”

Among the new offerings in the Pro Partner Program are connections to companies like DealerAlly and Security Funding Associates. Two companies that offer access to consumer financing options that will help alarm dealers maintain cash flow and continue growing their account base.

Alula has also teamed up with Podium, a company that helps with lead-generation by making the consumer reviews process simple and convenient. Pro members can leverage Podium services at a discounted rate.

Additionally, the company is introducing new Pro Promotions. These special promotions provide another way for members to rapidly earn valuable Pro Points that can be used to help offset common marketing expenses.

To further ramp up partner marketing, Alula is offering Pro Marketing Kits that offer all the content and planning for a multi-touch marketing campaign. The kits include email copy, social media posts and other tools for Pro partners to use for demand generation.

“Training, marketing and acquiring new customers are all efforts that traditionally have required significant investments of both time and money,” says Stuart Rich, president of Ameri-Alarm and member of the Pro Partner Program. “As an Alula Pro we have access to a wealth of tools and resources that help save time and reduce expenses. Alula does everything they can to see that we succeed.”

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